hi my name is Mark Salinger and I'm a marketing expert working for my assignment help.com I'm going to Enlighten you on how to conduct through pestle analysis on Nike but before moving on to the analysis here's a little background on the company and its achievements brand value in 2019 globally 32.4 billion US dollars Nike's net income worldwide 4.03 billion US dollars formerly known as Blue Ribbon Sports established by Phil Knight and Bill Bowerman established on January 25th 1964. brand Nike world's largest supplier of athletic footwears and sports gear Nike products athletic footwear apparels athletic support equipments and accessories let's move on to talk about a detailed pestle analysis of the brand political Factor business processes heavily depends on the type of government in a nation an open-minded government and stable political environment present promising opportunities for business and growth for Brands like Nike the considerations on the political factors that positively influenced some of Nike's marketing strategies include low interest rates in its Home Country U.S favorable International tax agreements receiving government support for infrastructure but there were many bottlenecks as far as Nike's growth is concerned u.s's sanctions on Iran acted as an impediment for Nike which was planning to sell its equipments there the Nike campaign just do it didn't go very well with a segment of population owing to the ad being displayed by Khalid Kaepernick whose past issues with Injustice and racism raised many objectionable eyebrows a report by open Secrets state that Nike's political lobbying expenditure in 2016 alone was 750 000 and the amount has increased since then it is quite a huge cost to mitigate political adversities We Believe if taken as a whole Nike enjoys the opportunities to improve its Market presence and Global expansion in the domain of sports footwear apparel and Equipment other political determinants which affected Nike are legal framework for contract enforcement antitrust laws for apparel Footwear varying tax rates and regulations Nike is always subject to such changes industrial safety regulations intellectual property protection and litigation issues ETC economic factors Nike's business performance is influenced by the state of economies where it sells its Athletic Apparel Footwear and Equipment primarily the U.S market as the recent years soar session troubling most of the brands Nike had been able to manage growth and revenue from 2005 to 2018 with minor fluctuations some of the economic factors that positively contributed are the rapid growth of developing markets relatively economically stable developed countries the low cost of Labor in Far Eastern countries which have kept Nike's Revenue growing the policy of Outsourcing to Asian countries that Nike undertook from 1990s the markets of the developed countries like the United States are relatively stable thereby providing Nike Incorporated with the opportunity to continue its stable growth in these countries Nike has good chances to penetrate UK Australia and other such promising markets social factors these factors influences the attractiveness of Nike athletic shoes apparel and other accessories improving Collective Consciousness about Fitness and sports growth of individual wealth in developing countries Rising emphasis on product safety and better quality in developing nations Nike has the scope to cater to Consumers with increasing individual wealth the organization can develop safer products and initiate marketing campaigns that highlight the safety of its sports shoes equipment and apparel Nike has been unable to address the working conditions of labors low wage rates in the infrastructural condition of factories in these countries which may lead to backlash or can cause harm to its brand image and sales technological factors Nike's business changes as per the Technologies available for business processes and athletic footwear apparel and Equipment it uses one of the most advanced IT infrastructure for its operations and delivery it uses a model in which transaction and supply chain are linked via simple object access protocol soap and mpps massively parallel processor system both of which can be considered the most upgraded systems Nike has efficiently harnessed the online technology to ensure contactless payment Via Mobile phones major parts of the operations have been automated with time thereby reducing labor costs the company has effectively integrated mobile technologies and its products to reach out to the consumers it has also made a substantial mark on other digital platforms according to various digital metrics along with positioning correctly through social media environmental factors Nike had phrased ISO 1400 as its overall product development Outlook this provides a boost to Nike's environmental image it has kept a tab on its carbon footprint and waste management Nike uses organic cotton in its product which is considered environment friendly Nike shoes are easier to recycle and solve and use for Nike shoes is about 85 less than that of tiger and Adidas brand shoes legal Nike has already hit roadblocks many a times with litigations over gender discrimination and hostile work conditions Nike has been charged many a times for dodging taxes and several scrutiny has also happened over its Shady marketing practices specifically where it offers discounts well we have in our marketing analysis repository many more Fortune 500 and outstanding companies thus regardless of the requirements you have for your case study we will help you deal with the cases with maximum inside and accurate analysis our assistance on case studies has helped many Ace the grades in their marketing classes don't be left behind in and give us a call at six one three four zero zero zero zero zero three three let our experts pave the way for your success foreign [Music]