Goal Setting Frameworks: SMART and SMARTER

Introduction

• Frameworks provide a starting point for goal setting.
• The most famous framework is SMART, used in corporate settings for over 30 years.

SMART Framework

• S: Specific – Clear, tangible goals or areas for improvement.
• M: Measurable – Goals need a yardstick to determine success.
• A: Attainable – Goals should be achievable.
• R: Realistic – Goals should be practical and realistic.
• T: Time-Bound – Deadlines motivate action.

Limitations of SMART

• The terms “attainable” and “realistic” can lead to setting low, unchallenging goals.
• SMART helps define goals but doesn’t ensure they are intelligent or worthwhile.

Improvement to SMART: The SMARTER Framework

• S: Specific – Pin down clear, tangible goals or improvement areas.
• M: Measurable – Success must be quantifiable.
• A: Ambitious – Goals should challenge you, encouraging you to think big.
• R: Relevant – The goal should be good for business, aligned with values and plans.
• T: Time-Bound – Set deadlines to motivate action.
• E: Emotional – Goals that come from the gut have more sticking power.
• R: Rewarding – Keep incentives in sight to drive you forward.

Summary

• SMARTER is an improved tool for setting clear and practical goals.
• It encourages ambitious, relevant, emotional, and rewarding goals, adding more meaningful layers to goal setting.