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Goal Setting Frameworks: SMART and SMARTER
Jul 5, 2024
Goal Setting Frameworks: SMART and SMARTER
Introduction
Frameworks provide a starting point for goal setting.
The most famous framework is SMART, used in corporate settings for over 30 years.
SMART Framework
S
: Specific – Clear, tangible goals or areas for improvement.
M
: Measurable – Goals need a yardstick to determine success.
A
: Attainable – Goals should be achievable.
R
: Realistic – Goals should be practical and realistic.
T
: Time-Bound – Deadlines motivate action.
Limitations of SMART
The terms “attainable” and “realistic” can lead to setting low, unchallenging goals.
SMART helps define goals but doesn’t ensure they are intelligent or worthwhile.
Improvement to SMART: The SMARTER Framework
S
: Specific – Pin down clear, tangible goals or improvement areas.
M
: Measurable – Success must be quantifiable.
A
: Ambitious – Goals should challenge you, encouraging you to think big.
R
: Relevant – The goal should be good for business, aligned with values and plans.
T
: Time-Bound – Set deadlines to motivate action.
E
: Emotional – Goals that come from the gut have more sticking power.
R
: Rewarding – Keep incentives in sight to drive you forward.
Summary
SMARTER
is an improved tool for setting clear and practical goals.
It encourages ambitious, relevant, emotional, and rewarding goals, adding more meaningful layers to goal setting.
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