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Exploring Informating in Technology's Era
May 4, 2025
In the Age of the Smart Machine by Shoshana Zuboff
Overview
Author:
Shoshana Zuboff
Publication Year:
1988
Main Theme:
Study of information technology (IT) in the workplace, introducing the concept of "Informating."
Key Concepts
Informating
Definition:
The process where IT translates activities, events, and objects into information.
Duality of IT:
Automates operations like mechanization.
Simultaneously generates information about processes, increasing transparency.
Impact on Work:
Makes work processes more abstract.
Leads to comprehensive codification and textualization of work environments.
Electronic Text
Description:
The electronic text is a continuously accruing record central to organizational life.
Impact:
Shapes perception and decision-making in organizations.
Division of Learning
Shift from Division of Labor:
Emphasis on collaborative and distributed working arrangements.
Authority systems focus more on learning rather than labor division.
Concepts Introduced:
Colleagues and co-learners, exploration, innovation.
Jobs become comprehensive, power is more fluid.
Research Methodology
Approach:
Multi-year studies across various workplaces transitioning to computer-mediated environments.
Findings:
Technology is not neutral; it influences human experiences.
Individuals/groups construct meaning and make choices.
Social, political, and economic interests shape these dynamics.
Historical Context and Relevance
Longevity:
Despite pre-Internet publication, themes remain relevant, particularly concerning information technology's role in automation and control.
Modern Implications:
Issues around data privacy and control.
Continued relevance of the informating concept.
Comparison to Current Trends:
Internet and data control debates resonate with Zuboff's predictions.
Contributions and Legacy
Influence on Disciplines:
Impactful across management, info systems, social psychology, and sociology.
Concepts Introduced:
Information panopticon, command/control challenge by information, collaborative information work.
Comparable Works:
Peter Drucker's "In the Age of Discontinuity"
Daniel Bell's "The Coming of Post-Industrial Society"
Continued Impact:
Reviewed in Andrew Burton-Jones's forthcoming article on IT-oriented organizational scholarship.
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View note source
https://shoshanazuboff.com/book/books/in-the-age-of-the-smart-machine/