Overview
This video outlines a six-step process to recreate iconic TV commercials using AI tools, focusing on efficiency, cost savings, and creative transformation. The tutorial covers selecting and refining character visuals, ensuring consistency, synthesizing dialogue, animating scenes, and editing the final product, with special emphasis on positioning oneself in the evolving AI-driven creative industry.
Step 1: Creating the Main Character Prompt
- Generate a main character prompt using AI tools like Midjourney or Gemini’s Imagine feature.
- Upload a reference image (e.g., Fred the Baker) and use a prompt to generate descriptive AI image prompts.
- Compare outputs from Gemini and Midjourney and refine prompts for desired character traits.
Step 2: Generating Character Images
- Use the created prompt to generate the main character’s image.
- Fine-tune image outputs for optimal representation, selecting the closest match.
Step 3: Ensuring Character Consistency
- Obtain multiple angles and actions of the character with enhancer (ENH) to maintain visual consistency across scenes.
- Use cinematic vocabulary in prompts for specific camera angles and lighting.
Step 4: Creating the Character’s Voice and Dialogue
- Use 11 Labs to choose or create a suitable voice and generate dialogue.
- Experiment with emotion and performance instructions to refine audio outputs.
Step 5: Animating Scenes and Shots
- Animate character images using HeyGen’s Avatar 4 by uploading visuals and matching audio.
- Create additional cinematic scenes using Google’s Flow for camera movement and non-dialogue sequences.
Step 6: Editing the Final Commercial
- Compile all video and audio clips using editing software like Dcript (or alternatives like CapCut or Final Cut Pro).
- Sequence scenes, trim footage, and add music and sound for the final commercial output.
Tips for Using AI in Creative Work
- Study visual language and cinematic prompts for more effective and compelling AI-generated scenes.
- Consistency in character and style is crucial for memorable commercials and branding.
Industry Implications and Personal Guidance
- AI is transforming creative industries, reducing production complexity and costs.
- Adapting to AI’s role in content creation is essential for creative professionals.
- Resources like Patreon cheat sheets and additional tutorials are available for further learning.
Recommendations / Advice
- Focus on mastering descriptive prompts and cinematic language to achieve professional, consistent results.
- Embrace AI tools to stay competitive and relevant in the evolving creative landscape.