Interview with Adrian and Mark from Excitable Gaming Craze Affiliates

Introduction

• Interviewee: Adrian and Mark from Excitable Gaming Craze Affiliates
• Interviewer: Tim
• **Overview: **Discussion about Excitable Gaming's brand, upcoming projects, and the gaming industry.

Background of Craze Affiliates

• Origin: Started alongside Craze Play in August 2019.
• Naming: Mark named Craze Play; Adrian adapted it to Craze Affiliates.
• Strength: Transparency and easy to work with.
• Growth: From few brands initially to covering multiple brands with steady growth.
• Focus: Long-term partnerships in the affiliate program.

Roles and Responsibilities

Adrian

• Main Role: Technology (Development for 13 years).
• Involvement: Technical aspects, some design, daily operations, coordination with employees, new business opportunities.

Mark

• Main Role: Marketing

  • Responsibilities: Retention marketing, acquisition, targeted retention activities, CRM, business development.
  • Expansion: Focus on new opportunities in Latin America.

• Collaborative Approach: Both founders are actively involved in all aspects of the company.

Company and Industry Overview

2021 Year-in-Review

• Team Growth: Expanded from 4 to 9 members.
• New Brands: Launched two new brands in 2021.
• Focus: New opportunities in the Curacao market, addition of sports, delegation of responsibilities to focus on growth.

Industry Trends

• Licensing Challenges: Increased regulations in markets like Germany and the Netherlands, emphasis on player protection.
• Diversified Acquisition Strategy: Organic SEO, programmatic, PPC, beyond affiliation.
• Market Response: Positive growth despite challenges from licensing and acquisition.

Key Markets

• Strong Performance: Canada, New Zealand
• Expansion Plans: Latin America (more complex entry), looking into licensed markets for profitability.
• Market Trends: Licensing requirements evolving; aim for personalized player experience.
• Cryptocurrencies: Monitoring for a permanent place in the industry.

2022 Goals and Challenges

• Licensing: Adapting to new licensing regulations and requirements.
• Marketing: Emphasis on personalized experience for players; leveraging AI for better targeting.
• Excitable Gaming: Plans for a proprietary platform, expanding new markets, technologies, and PSPs.
• Long-Term Plans: Execution of ambitious strategies, continual evolution in tech and operations.

Future Outlook

• Adrian's Wish: Successful ROI without hiccups.
• Mark's Wish: Continued actionable planning and execution.
• Acknowledgments: Appreciation for team effort and personal support from Adrian's wife, Deborah.

Interview Conclusion: Insightful discussion on both the company and industry outlook, challenges, and future plans.