hello and welcome to communication flow where we help you let your words go in this video let's talk about another special recipe in communication [Music] if shannon weaver's model of communication made an outstanding impact by contributing the concept of noise and laying out the foundations of communication models this next special recipe has a secreting region of its own wilbur sram in 1954 emphasize that both the sender and receiver take turns in playing the role of encoder and decoder when it comes to communication sounds familiar right this phenomenon of taking turns is made possible by none other than what we call as feedback aside from adding feedback into the mix he also had another secret recipe under his sleeve which was the field of experience let's find out more about this model of communication basically this model has the same elements as our previous mall like the source aka sender and destination aka receiver what was new was the addition of feedback in the early days of this model though what was truly emphasized was the field of experience this speaks of the sociological aspect involved in communication in simpler terms this talks about the context or everything that surrounds the message which you and the person whom you're talking with share about the message according to sram there should be commonality in meaning or field of experience in terms of encoding and decoding the message between you and the person whom you are talking with in order for a signal or understanding to occur for example when your crush encodes the message i love you his or her field of experience or the meaning that he or she has put into those words is that he or she loves you as a friend but when you decoded his or her message your interpretation or what your field of experience dictated is that his or her i love you is romantic in other words he or she wants to be your boyfriend or girlfriend this ends up being quite a mess because both of you aren't really in the same boat as time passed by though osgood came into the life of sram and gave his model a fresh breath of air by better illustrating how communication is circular or interactive they have called this new iteration of the old model as the osgoode and sram mall of communication aka the circular model this nickname of being circular comes from the idea that every individual takes turns in being the encoder and decoder in order to create the cycle the concept of field of experience still exists though because it is emphasized that every person in the communication experience serves as an interpreter that tops up our discussion of sram's model of communication if you like the content of this video as always hit like and subscribe to be notified of our next uploads this is sir john signing off for now see you in the next video