SEO Tips from Brian Dean's Presentation

Introduction

• Presenter: Brian Dean, founder of Backlinko
• Goal: Share 15 actionable SEO tips
• Proven effectiveness: Used to rank on the first page of Google
• Disclaimer: Tips are evergreen and designed to give Google what it wants

Tip 1: Use Short URLs

• Short URLs rank better than long URLs
• Analysis of 1M Google search results confirms this

Tip 2: Use Amazon for Keyword Ideas

• Find popular books in your niche on Amazon
• Check table of contents for potential keyword ideas
• Use keyword research tools to validate these ideas

Tip 3: Optimize Title Tag for CTR

• Include target keyword in title tag
• Optimize for click-through rate (CTR) to increase traffic and improve ranking
• Google uses CTR as a ranking signal

Tip 4: Publish Long Content

• Content with ~1890 words ranks better
• Longer content seen as high value resource
• Example: Brian's 5,000-word post on eCommerce SEO

Tip 5: Use Title Tag Modifiers

• Help rank for long-tail keywords
• Common modifiers: current year, best, review, free shipping, checklist

Tip 6: Use Keyword Rich URLs

• Ensure URL contains target keyword
• Example: “seo-tools” in URL

Tip 7: Using Numbers in Title Tags

• Titles with numbers get 36% more clicks
• Improves CTR, helping in rankings

Tip 8: Use Two-Step Email Outreach

• For white-hat backlinks from authority sites
• Step 1: Ask if they want to see your content
• Step 2: Follow up with link request
• More effective than direct link requests

Tip 9: Broken Link Building

• Find sites with broken links using tools like Check My Links
• Offer your content as replacement for the dead link

Tip 10: Choose Keywords with Commercial Intent

• Commercial intent: likelihood of purchase
• Higher estimated bid in Google Keyword Planner indicates higher commercial intent

Tip 11: Delete Underperforming Pages

• Remove low-quality, no-traffic pages to help other pages rank better
• Proven strategy with proven.com example

Tip 12: Optimize Videos Around Video Keywords

• 45% of Google search results contain a YouTube video
• Check if a video appears for your target keyword before creating content

Tip 13: Use Reddit for Keyword Research

• Explore subreddits for keyword ideas
• Validate ideas using keyword research tools

Tip 14: Link Out to Authority Websites

• Link to high-quality content in your articles
• Improves your site’s credibility and ranking

Tip 15: Use Wikipedia for Keyword Research

• Analyze the table of contents and linked articles on Wikipedia for keyword ideas

Closing Remarks

• Subscribe to Brian's YouTube channel for more tips
• Sign up for the Backlinko newsletter for exclusive SEO techniques
• Interaction: Comment which tip you will try first