Whale Season Episode 2: The Big Opportunity

Recap of Episode 1

• Objective: Become an apex predator in the market.
• Goal: Build an agency in 2021 as a golden ticket to success.
• Previous Content: Basics of picking a niche and services.

Announcements

• Watch Episode 1: Essential for newcomers.
• Join Telegram Group: For giveaways like Gadjey Blue Light Blockers.
• Free Mentorship Call: Opportunity to win.

Episode 2 Objectives

• Format: Tactical, tangible, and shorter (~30-40 minutes).
• Content: Heavy, punchy, and plug-and-play.
• Agency Black Box Giveaway: Includes resources to become an agency owner in 60 minutes.
  • Step-by-step guides for ads creation, finding a media buyer, signing first clients.

Iman Gadjey's Background

• Started Agency: At age 16, charging £380/month.
• Revenue Growth: $80,000/month in two years.
• Clients Work: Worked with notable clients like Oura Ring.
• Motive: Escaped government benefits, aimed to secure financial stability for his family.
• Current Status: Lives in a luxurious apartment in Dubai, financially supporting his mother.

Mindset and Goals

• Initial Transformative Phase: $10,000/month was life-changing.
• Simplicity in Business: Focus on systems and processes.
• Support Structure: Access to team and community for help.
• Instructor's Intention: Event aimed to provide comprehensive resources similar to what the instructor wished he had at 16.

Agency Fundamentals

• Definition: Difference between freelancer/contractor and agency.
• Freelancer: Directly does the work.
• Agency: Hires others to perform the work, offers a streamlined service.
• Analogy: Hospital vs individual hires for a leg operation.
• Transition to Agency: Happens when first contractor is hired.

Naming Conventions

• Keep It Simple: Most agency names are straightforward and boring.
• Examples: IG Media, Lead Jolt, Take Over My Social.
• Tips: Use initials and basic descriptors (e.g., Media, Digital).

Legal Entity Setup

• Options: Sole trader vs incorporating a business.
• Sole Trader: Simple to start; just declare and keep records.
• Incorporation: Benefits include tax advantages and financial separation.
• Instructor's Experience: Reached $35,000/month as a sole trader before incorporating.

Service Offerings

• Range of Services: Social media management, content creation, advertising, web design, SEO, paid traffic, etc.
• Contractor Model: Hire talented contractors to deliver services.
• Example: Charged clients $2,500/month, paid contractor $600/month.
• Business Scaling: Start with contractors, grow to full-time hires.

Practical Insights

• Client Requests: Example of a web design inquiry turned down due to lack of expertise.
• Value Proposition: Focus on delivering a seamless client experience.
• Preferred Services: Paid traffic, social media management for recurring revenue.
• Finding Contractors: Platforms like Fiverr and UpWork.

Getting Started

• Domain and Email: Purchase a domain and set up an email through services like Google Domains.
• Website Setup: Use ClickFunnels or Wix for easy website creation.
• Templates: Provided in the agency black box.

Action Steps

• Download details: Whale Season Black Box for templates and guides.
• Community Engagement: Comment why the agency model is best in 2021 to enter daily giveaways.
• Prizes: Gadgey Blue Light Blockers, one-on-one mentorship, iPhone 13 Pro, iPad, AirPods Pro.
• Social Media Activity: Increase chances of winning by posting about Whale Season.

Closing

• Next Episodes: Finding clients and pricing services.
• Stay Engaged: Complete action steps for maximum benefit.
• Upcoming Topics: How to price services, find high-value clients.