How To Use Universal Fantasy To Write Better Books & Sell More Copies

Introduction

• Host: Savannah Gilbo
• Guest: Theodora Taylor, author of "Seven Figure Fiction"
• Topic: Using universal fantasy to enhance book writing and sales

Universal Fantasy

• Definition: Makes readers and characters feel special and relatable.
• Purpose: Codifies what works in writing; helps writers analyze their own work.
• Metaphor: Like adding butter to cooking — enhances taste significantly.

Key Points from Theodora Taylor

Background

• Self-described "chaotic" writer
• Transitioned from five-figure to seven-figure earnings
• Author of "Seven Figure Fiction"

Writing Process Insights

• Importance of understanding why some books succeed unexpectedly.
• Example of "His Pretend Baby"; rapid writing and unexpected success.
• Observations led to identifying universal fantasies that appeal broadly.

Universal Fantasy Exploration

• Beauty and the Beast: Trope vs. fantasy appeal.
  • Fixer-upper transformations (beast to prince)
  • Being seen for true self
• Suffering Cinderella: Overcoming hardships leading to rewards
  • Works across genres (e.g., Harry Potter as suffering Cinderella)

Settings & Dialogue

• Settings can possess universal fantasies (e.g., magical libraries in "Discovery of Witches")
• Dialogue can reflect universal fantasies (e.g., conflict and romance tension)

Application in Writing

• Encourages authors to identify what they enjoy in other works and incorporate it.
• Use Evernote to track elements that evoke strong emotions during readings/viewings.

Marketing and Blurbs

• Effective blurbs should highlight universal fantasies present in the book.
• Example: "Fourth Wing" blurb effectively uses universal fantasies.
• Helpful for query letters and back cover copy to emphasize unique appeals.

Practical Application

• Analyzing popular media can inform understanding of universal fantasies.
• Helps in writing books that resonate deeply with audiences and improve marketing effectiveness.

Conclusion

• Universal fantasy is a tool to make stories more engaging and broadly appealing.
• Authors should not shy away from making characters face dislike or adversity as it enriches the narrative.

Additional Resources

• Theodora Taylor's book "Seven Figure Fiction"
• Online courses available by Theodora Taylor