Lecture Notes: Outbound Email Strategies with Eric Doslowski and Enzo

Introduction

• Speaker: Eric Doslowski with guest Enzo
• Context: Discussing changes and updates since the GEX Wrapped 2023 document.
• Focus: Outbound email strategies, infrastructure, list building, campaign strategy, and copyrighting.

Speaker Introductions

• Eric Doslowski: Sends 3 million cold emails a month, certified by Smartle, recognized for high response rates.
• Enzo: Founder and CEO of C7 Lab, focuses on cold email, cold calling, and dark mail, Smartle enterprise partner.

Purpose of Document

• Comprehensive guide on outbound email, focusing on email infrastructure, list building, and strategy.
• Feedback from previous documents indicated a need for more actionable insights.

Key Topics Discussed

Email Deliverability

• Google accounts and Hypertide accounts are still the primary tools.
• Avoid spam tactics to improve deliverability.
• Best practices include sending 30-50 emails per day per inbox.
• Enzo prefers sending only 15 emails per inbox to mimic human behavior.

Infrastructure Setup

• Two inboxes per domain are generally used.
• Smartlead and Instantly are the primary platforms used.

List Building and Tools

• Data largely sourced from LinkedIn.
• Various tools used for finding and verifying emails: Apollo, Clay, Prospio, Lead Magic.
• Consider regional differences in data coverage.

Email Copywriting

• Emphasis on short, effective emails:
  • Why reaching out
  • Explanation of help
  • Social proof
  • Call to action
• Framework: Make emails human-like and relatable.

Campaign Strategy

• Focus on creating value and having a strong offer.
• Importance of personalization and tailored offers.
• Sequence Structure: A combination of threaded and new emails.

Challenges and Recommendations

• Outbound campaigns should show results within the first month.
• Importance of altering the offer and list if initial results are poor.
• Need for age verification of domains for better deliverability.

Testing and Analysis

• Use of inbox placement tests as indicators, not absolute measures.
• Regular updating and diversification of inboxes for testing.

Future Outlook

• AI and automation will impact cold emailing strategies.
• Continued focus on human-like communication for effectiveness.

Final Thoughts

• Outbound email is evolving, and practitioners must adapt to changes in technology and platform updates.
• Collaboration and shared insights help improve overall strategies.

Conclusion

• The session highlighted practical advice and experience-based strategies for improving outbound email efficacy.
• Emphasized the role of consistent testing, adaptation, and the human element in email campaigns.

Note: This session was an extensive discussion, providing in-depth insights into the strategic elements of outbound email campaigns, with practical applications and real-world examples from both Eric and Enzo's experiences.