alex Herozi is currently generating zillions of leads from his portfolio of 16 companies generating over $200 million a year in revenue and he's constantly teaching exactly how he's doing it to other entrepreneurs online the problem is across his podcast YouTube short form content there's literally hundreds of hours of content to go through so to save you time I've spent the last month investigating Alex Herozy's lead genen strategy and in this video I'm going to show you exactly what he's done to build his portfolio of companies to over $200 million as well as have multiple 8 figureure exits let's get into it so before we dive into the lead genen strategy it's important to know how Alex thinks about lead generation and because of that I'm going to talk about five lead genen philosophies that Alexosi constantly talks about and constantly reinforces in his content and as he's teaching other entrepreneurs i personally follow a bunch of philosophy accounts and so most of the philosophers are dead yet I still love to see the quotes they have because they remind me of the things that I want to follow the way that I want to live so the first thing being we need to create a self-reinforcing system what this means is we don't just get a customer and then get the next customer and get the next customer we want to create a system that is self-reinforcing that continues to grow and compound over time so what he says is we want to get customers ask them for reviews and referrals and let that bring in even more customers without extra work which means we need to have a super good product and also a system for asking for reviews and asking for referrals and that's something that we should not put on the back burner but something that we need to build in that is absolutely mandatory and so this initial effort of money goes into the system that gets you customers those customers get results those results drive reviews and word of mouth which then get you more customers the second philosophy that he talks about is the rule of reciprocity so he talks about this a lot what a lot of people do when they're selling is they're just like "Let's book a call let's book a call let's make this about me i have something to sell you i have something to sell you." Problem is that's not how reciprocity works when Alex is talking about lead generation what he talks about is he wants to offer free stuff that others charge for so people feel like they owe you and are more likely to buy or share your business like what Alex does he gives away all of his courses he gives away all of his secrets i mean I don't know about you guys but if you've consumed a lot of Alex's content you're like "Dude I will buy whatever it is that you're offering because I feel like I owe you something and you've given me so much value." The amount of free value that he's providing is also coming up in tenfold in returns because people ultimately trust them after you've delivered the value that you deliver with your core product or service you then offer a free gift third philosophy that he talks about is extreme ownership if you're not getting customers don't blame the market we need to not point the finger at something else so we want to point the finger at ourselves one of my favorite principles is extreme ownership a lot of people when they're not getting leads a lot of people when they're not closing deals and they try to point the blame at this thing this person this software this tool when in reality it's likely you that's contributing to you not getting leads fourth principle that he talks about is avoid linear growth so he says "Don't rely only on grinding every day set up systems like automation or content that bring in customers even when you're not working." What a lot of people do is think the harder I work the more my business will grow the more outputs I give the more my business will grow problem with this is is that's a hamster wheel cycle so unless we put in systems processes and potentially people or when it comes to lead genen it's always going to be that hamster wheel growth what he suggests is using automation tools etc which we'll talk about later on so if you happen to live under a rock and not believe that reviews are a very valuable thing in business the highest percentage of sales across any market come from word of mouth it's from people telling other people about stuff and the last philosophy is basically talking about his three pillars of lead gener success one get high quality leads two treat customers super well and three make sure they leave reviews and tell their friends firstly getting high quality leads a lot of people just want to talk to anybody with a pulse but how do we actually get high quality leads well that's making sure that we have a good sales process in place have a good brand have a good lead genen mechanism to actually bring in those high quality leads treat customers super well we can't just turn and burn new customers so I really like his philosophies on like making sure you have a good product making sure you're taking care of the customers and not just getting the next deal getting the next deal getting the next deal and then lastly make sure they leave reviews and tell their friends i mean I am so surprised about all the people that I talk to who don't ask their clients for reviews or referrals it really echoes what Horozi says is like the more reviews that you can get the more it's going to stack proof and the more it's actually going to help you with step number one which is getting high quality leads and ultimately closing more deals this growth concept is to create a self-reinforcing system where every action or component builds momentum and drives the next creating sustainable growth over time without the continuous input of more effort and more money on the side of the founders and or investors we need to understand Alex's mindset as we understand the lead genen strategies that he's using in order to do it with this in mind let's talk about one of the most lowhanging strategies that Alex Ramoszi talks about that we can literally implement today and probably if you follow this get a deal in the matter of a few minutes of work and that is warm outreach now we go to warm outreach which is the first of the core four which is people who know you reaching out to them oneonone what a lot of people do is they rely on cold outreach the next deal the next deal the next deal and they don't realize that there's probably gold inside of their phone there's gold inside of their Instagram followers there's gold inside of their LinkedIn and if they can just pick up the phone call people ask them if they need help with what it is that they're doing then they're likely going to compound into new deals so this is good if you're just starting your business or if you already have an established business you can literally follow the same framework and to illustrate this I actually found a video that is a example of him doing this let me show you how to get your first client in 90 seconds pull up your phone look in your contacts and call the first person if you're nervous to call somebody you already know just follow a script hey what's up man are you uh are you at that wedding i am yeah you have one section before you get to the script which is where you just ask the person about their lives and what's going on that's new how is it it's good a little overwhelming but it's good nice you with Cat i am yeah well quick question for you once they say whatever it is that's new all you do is you ask them if they have time to insert the thing that you have is anyone taking out your trash no it's probably just sitting there smelling awful got it and then you can transition to the ask of like do you know anybody do you know anybody else who might be at the wedding who's also not taking out their trash who lives back home probably but what are you talking about like I I know this is out of blue i'll explain why so right now I'm starting my little trash clean business i want to help like five or 10 people and just do my service for free just so I can show how good service I have that sounds incredible yeah thank you okay cool i'll text you with the details and you can tell me what times and places and all that stuff and uh we'll rock and roll from there and uh the other folks that you know do you think you do a three-way text intro with me yeah yeah absolutely okay perfect thanks for supporting me man i really appreciate it so what he laid out here from Warm Outreach is just simply picking up your phone and hitting up people that you know i think this can be done in a lot of different ways in this example he just simply picked up the phone and I love the structure that he gave us that can be applied in a lot of things that we're implementing so first he says if you feel nervous follow a script okay what's the script that I do i dissected it for you so you could literally just follow right here introduction hey man how's life hey do you have time for generating new leads for your business hey do you have time to qualify leads hey do you have time to create new content for your business whatever it could be do you know anyone else who also might not have time to like create content that really wants to start creating content what I'm trying to do is I'm looking for a few people that I know in exchange for you know a referral and a review to basically just create some content for them or get some leads for them and if it works awesome just cuz I'm really starting to grow this business and I'm trying to pick it off the ground that's a way to do it especially if you're like you're a new business what we teach and he calls this momentum campaign we call it the same is we like to offer like a free trial for a month or a discount for a month even if you're an existing business what you can do from like the free is basically offer some sort of discount make it something that is enticing that you could actually get the deal so that you can build more momentum my recommendation you can use the lead magnet all right you give away the free or discounted thing so that they want to take a step towards you what's important when you're doing your outreach is you're not just like calling calling calling we want to make sure that we're tracking everything inside of a tool so this could be like an ASA tool or your CRM in our case we like to use notion so we built out like a momentum operating system essentially where we can like list everybody inside of our network hit them up and actually track how it's going and track all of our openers we can also write the scripts here which is really easy to use and really easy to follow so we're not losing track of everybody and everybody can just be like in one spot and we can actually see our activity okay so that's really important that we're not just like spraying and praying we are tracking everything and we're following and design and we're actually taking time to do it and scheduling time throughout our day to do this you can also automate your outbound with instantly you can simply get all of the emails you can use an AI tool to extract everybody from your Gmail your contact database and you can create a campaign inside of instantly let's just call it like warm outreach and then what you can do is you can come up with a quick sequence essentially that would get people to respond offer something for free to people offer something at a killer discount and this is a completely automated approach and you don't really need to think about it and you can do all the tracking directly inside of instantly one other way that we like to say that Alex Shrammos talks about is just simply post on your social media like a lot of people don't realize there's probably gold in their followers even whether you're on LinkedIn Facebook Instagram etc use a post following a similar script from what Alexi said and look for people who you can help get to a desired outcome and make a post about that and get people to raise their hand so that you can start more conversations as well as get your business out there this sounds pretty cool but honestly none of this is going to work if we don't follow the principle that Alex Ramoszi talks about his irresistible offer formula and this is extracted from his $100 million offer so if you don't have a good offer nobody's going to say yes so we need to make sure that our offer foundationally is set up for success as we start these lead genen strategies in short what it is is we have a client's dream outcome so what is it that they want we multiply that by the perceived likelihood of achievements so are they actually going to achieve this offer do they feel like they're going to get what it is that you're actually talking about from like the outcome perspective divided by time delay and effort and sacrifice from that specific customer you'll notice from the first book we're actually hitting the four elements of the value equation we talked about the dream outcome the perceived likelihood of achievement is implied because we show multiple testimonials in our little mini pitch we talk about the time delay how quickly and we talk about how we can do it without the effort and sacrifice all of those things in a short statement so what I like to do is I like to simply just go to chat GBT and I can just type in literally something like I do legen for plumbing following Alex Hermos's irresistible offer formula of dream outcome times perceived likelyhood of achievement divided by time delay times effort and sacrifice write me an offer example and it will literally spit out some ideas for you depending on what it is that you're actually doing so not a bad framework to do i would definitely follow exactly what I did so that you can also create a similar ear offer as well as make sure that you are checking the boxes that Alex Shamoszi says some more examples could be an AI chatbot agency sales on autopilot the offer get 30% more conversions with an AI chatbot that sells for you 24/7 without lifting a finger dream outcome more leads more sales and faster responses without hiring extra staff perceived likelihood of achievement proven to increase conversions by 30% for businesses like yours time delay fully functional a chatbot live in seven days effort and sacrifice we build train and optimize the chatbot for you just watch it work so they don't have to do anything sixfigure content system done for you personal brand growth build a profitable personal brand and land clients in 30 days with just two hours per week dream outcome a growing audience and high ticket inbound leads from your content perceive like achievement trusted by seven figure entrepreneurs and content creators time billing first viral video in 7 days full content system running in 30 days effort and sacrifice we script edit and post all you do is hit record online coaches 50k in 30 days adding $50,000 in coaching revenue in 30 days or you don't pay gc more high ticket clients perceived likelihood of achievement 100 plus seven figure coaches have done this with us first sale in seven days full 50k in 30 days effort and sacrifice we handle marketing sales you just coach so again lead genen won't work if our offer sucks with this now you're pretty much to implement one of Alex's favorite approaches to lead genen which is cold outreach something that he talks about a ton in his marketing as it pertains to how he was able to literally save his business from bankruptcy so knowing this let's talk about the strategies that he talks about when it comes to doing cold outreach for your business so in his course he literally says there's three problems that strangers create that we can solve when it comes to doing our lead genen strategy of cold outreach problem one how do I contact them problem two I have my list but what do I say to them problem three I'm not getting enough chances to tell people about my amazing stuff what do I do so let's break these down step by step and hear what Alex has to say about each one and then what I'm going to do is I'm going to show you exactly how you can implement exactly what he's teaching in a couple of quick steps so first problem how do I figure out people that I'm going to contact and reach out to as it pertains to my cold outreach so Alexi basically says there's three ways to get lists you can build a list using software you can buy a list from an online directory or you could have a VA basically custom build your own list for you there's three ways to build a list you can scrape them you can buy them you can look for them all right so those are the three main ones and I've done all of these in my case what I like to do taking Alexos's advice is I like to just go in instantly and simply use their leadfinder so inside of the leadfinder let's just say I'm working with financial service companies who are doing 0 to $50 million a year and I'm looking for the CEO and co-founder perfect here's literally 11,000 people that I can then reach out to what we can do is we can use all the different filters from employee quantity from revenue funding type from isn't any of specific customers to the job titles to the industries that we're looking for and so much more and be able to find our ideal customer let's do construction CEOs 24,000 construction CEOs literally just in one click so I like to just use software to build lists and instantly.ai's leadfinder is really really efficient for me in order to do that the next thing that he talks about is I have my list what do I say to them so what he says is we need personalization and big fast value so once you scrape the list here's what you say personalize and then give big fast value so what we talked about before was the big fast value and the rule of reciprocity we need to also incorporate that inside of our lead genen strategy so that we can actually get responses and get people to feel like they owe us something and add value to them to get contacts into raised hands which is turned into prospects which ultimately turns into more calls so practically how do we personalize and give big fast value at scale from a personalization perspective what I can do inside of instantly is I can literally go ahead and go to campaigns i can create a campaign and I can just call this test campaign 1 2 3 and add some leads so let's go to my leadfinder let's just say I'm going to add some of these leads in here what I can do is I can add it to a campaign go back to my campaigns and go to leads and from a personalization perspective what we'll see inside of instantly is we'll see this little thing that says AI prompts what we're able to do is we're able to link up our open API key which is basically chat JBT and be able to come up with prompts that will apply to all of the different leads that we have inside of here so inside of here you'll see literally hundreds of different pre-made template prompts that you can use you can also create your own templates which is also extremely helpful so in this case let's just create a new personalized line so let's just go to website let's go to company name and then what I can do is I can generate a test output perfect so this is a personalized line and what I can do is I can say generate for all leads and what will populate is a personalized line for all the leads that I've added inside of the campaign so that when I'm emailing them it's not just another cold email it is something that feels personalized to the person that we're actually emailing now let's talk about the second point which is big fast value so what we can do simply inside of Instantly is we can write a campaign and when we're writing a campaign what we don't want it to be like is "Hey John we help companies grow their business do you have time tomorrow for a quick call cuz we've been able to successfully help all these customers and we want to talk to you if you have time here's my link to book a call." That's what we don't want to do what Alex Shozie preaches is we want to give value and like what he talked about in his philosophies of reciprocity this is the perfect opportunity to do it especially when we're doing this at scale so for example what I could say is like "Hi first name." I could literally take this i could say "We help plumbers get 20 plus jobs per month with qualified leads that turn into high ticket plumbing projects." Cool so now we have our email written that basically follows the principles that he talks about which is personalized line offer essentially proof and guarantee and then offering something of value that people would normally pay for so in this case I just said "Can I cash you over a personalized video sharing step-by-step guide on how you can plug this into your current lead genen system which basically in turn what you would do is you would send them a video of how you get clients 20 plus book jobs and how they can plug the same system inside of their business if that's something that they wanted to do next thing that he talks about I'm not getting enough chances to tell people about my amazing stuff what do I do?" Well the solution that he talks about is volume plus automation plus a tool to analyze everything so one is we automate delivery second we automate distribution and three we fought more times in more ways what we see a lot and I totally agree with Alex Ramoszi here is like people will send a thousand emails or 100 emails or a couple hundred emails and they'll be like "I'm just not getting enough people to raise their hand i'm not getting enough people to say yes to it." Well you probably and this is what Alex Ramoszi says and I freaking love how he says this is you're probably grossly underestimating the amount of volume that you need to send in order to actually get responses and close more deals so we need to add more volume we need to make sure it's automated so we're not just reinventing the wheel we need to analyze what's working and what's not working so how do we do that well with a tool like Instantly again all we need to do is just keep feeding the campaign into our campaigns where we're constantly adding more leads the thing I love about Instantly and Cold email is that it's completely scalable and it's just a matter of how many contacts we can add in order to get more people that we can talk to as far as automations I mean this literally automates your whole thing from setting up emails warming them up finding your leads sending the emails managing all of the emails in one simple inbox analyzing all of your emails and seeing what your reply rates are how many emails that you've sent how many opportunities you've generated as a result with these principles you can literally do everything inside of Instantly making it literally one-stop shop for all things cold outreach which again Alexozi absolutely loves look these are just a couple of ways to win using Alexos strategies but it'd be a big mistake if I didn't talk about one thing that he shares about a ton which is content we just did more edutainment and entertainment style content and our views went through the roof for those who don't know Alex Shoes was very anti-content he was like "Oh my gosh it's such a waste of time it's not going to generate opportunities." Until he started creating content for himself he literally said he used to tell people to not create content until he started building his brand and he saw what the power of brand would do for him and what he sees it as is he sees as content as like the lubricant to the ads to the outbound to the warm outreach because it's a trust building opportunity for you to share more and get in front of more people and build trust with your ideal customer so what Horozi suggests is a couple of different methods of content first is short form very like top offunnel right it's very high level drawing a lot of people in and he's getting a lot of followers as a result of that what you can do with your content is you can based off your offer you can say give me 10 top off ofunnel video ideas make them polarizing and have a good hook so chatbt can help you out with this the next thing that it talks about is long form content and if you've watched any of Alex's long form content it is gold it's literally a course that is super educational it's a workshop it really guides and educates the people that are watching it in an effort to build continued trust with them what kind of long- form content could you do to educate your consumers if you're in the plumbing industry and you're helping get lead gen for plumbers well you can explain everything that you do give away everything for free which is going to increase the trust and make it a lot easier for that customer to say yes to you because you have the educational content on there i mean I think there's a stat that says you have to watch seven hours of somebody's content in order to really trust them but long form really is the mechanism to do that pre-elling content this should be an opportunity for you to pre-sell because if you're doing outbound if you're doing warm outreach if you're doing cold outreach what are consumers naturally going to do they're going to go on your website they're going to go on your social media they're going to check you out and they're going to mentally have objections so how do we address these common objections well we can pre-ell them inside of content whether that's long form whether that's short form whatever it could be address the common objections so we could do the same thing give me some hook ideas that address common objections what Alex Ramos talks about is AI automation making it efficient that's exactly how you can do it leveraging social proof so again what he talks about before is that cycle of getting a customer do really good ask for a review getting a customer do really good ask a review with the review we don't just want to have that review put on our website and call it good we want to leverage that leverage that in your content leverage that in your short form content leverage that in your long form content use social proof to get more customers there's power in testimonies and the more that we can leverage those the more people are going to trust us and also makes you more credibility and makes those bottom of the funnel customers really convert a lot easier and so I like to incorporate proof in all aspects of my business and here's an image of a lobby where we put proof floor to ceiling of people's fivestar reviews because the advanced tactic here is that once you do start getting the these reviews coming in what do you think you should do display them everywhere you possibly can and last but not least is to be consistent like this is a long game i think one of the reasons Alex From Wuzzy didn't do it starting off is because it takes a long time and if he put more effort into lead genen efforts like bottom of funnel stuff he can see direct ROI but with content it's more of a long game it's more of a step in the part of the funnel rather than the funnel so what he preaches is hey this is a long game this isn't going to happen overnight but it's an important step of the big picture lead genen strategy that's actually going to get you customers because they're going to check out your social media they're going to make sure that you're actually legit these are the tactics in order to affirm the customer that you are in fact legit so if you want to do lead genen like Alex or Mozzy these are a few things that you need to be thinking about and really acting on but if you haven't acted on them fair enough it's really hard to start and scale a business especially from scratch which is why I took up a challenge to start and scale a business in 10 hours to prove that anyone can do it and show the full step-by-step guide and how you can also do it yourself and the crazy part was about this challenge is if I failed I would have to pay for a first class ticket to anywhere for my friend Jake so go check that out by clicking the video on the screen and check out exactly what I did in order to do that thanks so much for watching guys