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ActiveCampaign Setup Guide

Sep 26, 2025,

Summary

  • This meeting provided a step-by-step walkthrough for setting up a new ActiveCampaign account, including essential settings, importing contacts, and creating a basic automation.
  • Attendees learned how to configure an account, enable necessary features, import contact data, and set up automated email messages.
  • Additional resources and ongoing support were highlighted for further learning.

Action Items

(No specific action items, owners, or deadlines were identified in the transcript.)

Account Setup Steps

  • Create an ActiveCampaign account via a 14-day free trial on the main website.
  • Input required business and personal information to configure the account.
  • Access the dashboard and familiarize with available resources.

Essential Account Configuration

  • Add a physical address in account settings, which is mandatory for email sending compliance.
  • Enable site tracking by toggling the setting, adding the website domain, and installing the provided tracking code into the website footer.

List and Contact Management

  • Create a new list by naming it, adding the site URL, and providing a description.
  • Import contacts into the list using a CSV file, ensuring at minimum the first name and email address fields are mapped.
  • Apply tags and include the import date and source as best practices during import.
  • Choose the appropriate contact status when importing (active, unsubscribed, excluded).

Automation Setup

  • Initiate a new automation and select ‘Start from Scratch’.
  • Set the automation trigger to ‘subscribes to a list’ for the newly created list.
  • Add the action ‘send an email’, design the email using templates or custom design, and configure it to send automatically.
  • Name the automation and activate it for all future list subscribers.

Forms and Additional Resources

  • Forms can be used to gather new contacts and are accessible from the website navigation.
  • Additional training and resources are available in the video description and through ongoing video releases.

Decisions

  • Follow standard setup process for ActiveCampaign accounts — Rationale: Ensures compliance and provides a repeatable onboarding process for new users.

Open Questions / Follow-Ups

  • None identified in the transcript.