Holiday Content Strategy for Social Media Managers

Introduction

• The holiday season is a busy time for social media managers.
• Important to create a holiday content strategy to maximize engagement and sales.
• Video aimed at helping social media managers and agency owners thrive during the holidays.

Step 1: Create a Holiday Roadmap

• Check in with clients to understand overarching marketing strategies.
• Align social media efforts with other campaigns (ads, partnerships).
• Use a basic Excel sheet for an overview of the marketing calendar.
• Plan for major holidays like Black Friday, Christmas.
• Ensure the social media strategy supports major promotional pushes.

Step 2: Prioritize Efforts

• Focus on platforms with the highest return (e.g., Instagram, Facebook).
• Adjust strategies based on client platform presence and holiday trends.
• Consider using tools like Cloud Campaign to repurpose content.

Step 3: Immerse in the Holiday Spirit

• Engage with fun and trending holiday content.
• Tailor trends to clients' industries.
• Leave room for new trends as they emerge.
• Use platforms like Instagram to research and find trending content.

Step 4: Work Smarter, Not Harder

• Repurpose content across multiple platforms using tools like Cloud Campaign.
• Schedule content in advance to enjoy the holidays.
• Use Cloud Campaign's internal and external approval processes for efficiency.
• Utilize Cloud Campaign's 14-day free trial and discount code.

Conclusion

• Preparation is key to a successful holiday season.
• Aim to transition from surviving to thriving with strategic planning.
• Wish for a successful holiday season for all social media managers.