How to Build a Successful Etsy Print on Demand Business

Introduction

• Goal: Create a sustainable and profitable Etsy shop using a three-part framework.
• Experience: Based on three years of experience and teaching over 230 students.
• Revenue: Grew to over $750,000 in revenue.

Print on Demand (POD)

• Definition: Create designs, post for sale on Etsy, and use a company like Printify to print and ship products.
• Integration: Connect Etsy to Printify for seamless order fulfillment.
• Offer: 30-day free trial for Printify premium account with code Cassie 30.

Level 1: Just Move

• Key Concept: The biggest obstacle is getting started. Open Etsy and Printify accounts immediately.
• Action Steps:
  • Get 10 listings up for sale on Etsy.
  • Make it a goal to do one listing a day.
  • Commit to making new listings every week.
• Consistency: Commit to at least 10 new listings every week.
• Mindset: It's a lifestyle choice and requires consistent effort.

Level 2: Get Better Slowly

• Focus: Improve skills through practice.
• Key Areas to Learn:
  • Search Engine Optimization (SEO)
  • Designing
  • Niche Research
  • Mock-ups
  • Analytics
  • Sales and Ads
  • Branding
  • Time Management
• Action Steps:
  • Create 50 listings focusing on learning and improving.
  • Try different niches and designs based on existing demand and personal interests.
• Mindset: Avoid overthinking and embrace the learning process.

Level 3: Get Strategic

• Goal: Scale the business by being strategic.
• Three Key Factors for Success:
  1. Getting Clicks:
     • Focus on thumbnails, titles, designs, and niche research.
     • Make designs big, bold, and easy to read.
     • Add value (e.g., matching shirts, cross-niching).
  2. Getting Conversions:
     • Ensure 4-6 high-quality photos in each listing.
     • Include size charts and answer potential questions.
     • Analyze competitors' reviews to address common concerns.
  3. Getting Good Reviews:
     • Respond quickly to customer inquiries via the Etsy app.
     • Message customers after an order to set expectations.
     • Follow up a week after delivery to request reviews.

Common Mistakes

• Misconception: Not treating Etsy like a business.
• Advice: Research successful shops and implement similar strategies.
• Workload: It requires consistent effort, especially in the first year.
• Systems: Build repeatable systems to streamline the process.

Conclusion & Additional Resources

• Course: 'Pod Roadmap' - a course with systems and strategies for Etsy success.
• Guarantee: 7-day no questions asked refund policy.
• Website: cassiejohnson.com is the only place to purchase the course.
• Extra Content: Video on making 100 designs in an hour using ChatGPT and Etsy.
• Call to Action: Subscribe and stay tuned for more content.