hello and welcome to my part 2 video about post-modernism this video specifically focuses on Bowdre Lots theory of post-modernism which if you are at a level you will need to be able to apply to both online media and your TV units for component 2 now there is a part 1 video where I explain the features of postmodern media products so please check that out if you haven't done so already but this is specifically focusing on the theory and this is quite a complex theory police don't panic if you don't understand some of the keywords because it's a theory that a lot of people don't learn about until they go to university a lot of grown adults including us teachers still don't understand it so I'm gonna try and explain it and I've brought visual aids today as well so hopefully this will make sense and please don't leave horrible comments if it doesn't so ok this is reality post-modernism the theory that Bodil art has is all about the difference between reality the truth and and fiction and artificial realities and the idea is I'm going to use the orange today as a kind of metaphor please don't write about oranges in your a level exams because this has nothing to do with your a-levels but it's a good kind of symbolic way of representing this theory so Bo Jalad reckons that what you used to have in the media and all around us was reality an actual orange and you know we used to see real people in the media we used to see real locations and real stories and he thinks that basically what's happened is that we've left that reality behind and what we are now in is a kind of world of artificial realities so what I've got here to demonstrate this is I've got some orange products some of which are more real than others so once we have our reality of an orange bar allowed reckons that what happens is society starts evolving media products get made and over the last few decades what we've gone from is that reality of the the orange in my metaphor we had heightened reality this is my freshly squeezed pulped orange juice M&S I'm not promoting this brand by the way so we've got our freshly squeezed orange juice and this is a heightened reality it's it's it's almost more intense than the original orange but it still inevitably it still links to the real orange because there's real orange juice in the juice and it tastes just like the orange for the most part so you know this is not a simulacra this is very much a sort of heightened version of reality not to be confused with hyper reality which sounds the same so we start moving away from the reality and we start taking our media products and adapting them slightly but they're still links to reality in this media product but then what we come to is our very artificial flavor orange so this is my fan term and it does say it's made with real fruit but on my in my metaphorical drink it does say it's only made with 4% real fruits so not much at all there's hardly any link to the actual original orange in this and actually when my students tried the Fanta they realized it really didn't taste like the original orange at all so what we're left with is a product that is a simulacra of an orange it tries to copy an orange it's even got a picture of an orange on the label it's slightly orange in color it's a bit more yellow than anything else and it says it's orange flavor on the label and a lot of people particularly young people see this as being an orange drink but actually the taste of this is not the reality of of an actual orange and so what we have is this kind of simulacra a copy of reality that is so artificial it's not really linked to reality at all and actually baudrillard thinks that we are surrounded by this sort of simulacra of media products artificial copies to the point where the artificial copies are so hard to tell apart from the reality because they are often packaged in the same way they look the same they are sometimes into it more than the reality so what we have here is another similar krause is my Terry's chocolate orange metaphor and the idea is I guess that Media products now if you think about things like your online media like zoella is so whether reality is she the orange how much of her is real and how much of her is artificial packaged glossy reality it's a copy of reality it tries to be a copy and it tries to make out that it's real you know this Terry's chocolate orange has got the kind of orange peel effect on the label and even inside you will find that it's segmented like a real orange and it's got the little kind of design of the pips on there and everything so it tries to look like reality but actually it's really nothing to do with reality at all there's no orange in a Terry's chocolate orange at all in fact I think there's orange oil but doesn't really count so I suppose the idea is to have a think about your media products and think about whether they are reality truth or whether they are like Bowdre life suggests a cleverly constructed glossed packaged version of something made to look like reality but which the audience either can't tell the difference between this and reality or actually they prefer this to reality do people do you think prefer the online media products like zoella and Alfie do you think they prefer those glossy perfect aspirational versions where they're sitting at home kitted out in their kind of designer clothes going on spar days and driving amazing cars are they preferring this simulacra to the real worlds because that's what Bowdre large basically reckons has happened he reckons that we now can't tell the difference and that they're not being able to tell the difference is the hyper reality hyper reality is a state where we cannot tell the difference between the simulacra and the reality of the orange or the reality of the media product so I hope that metaphor kind of makes sense I suppose the idea is to be able to have a think about your media products music videos for example are the the characters are the star personas that you're seeing of people like Dizzee Rascal or Beyonce do we think that that is their real reality of Beyonce Roscoe is that the reality of who they are or is it a cleverly crafted simulacra that bears probably very little resemblance to the real artists in real life but the audience has now come to accept the simulacra as being real and that's who we want to interact with online on Twitter and that's who we want to see in their media products the way this can apply to component 2 if you are doing humans for example is that it doesn't always have to be about the media product it could be that there are simulacra in terms of the narrative inside the media product so in humans you have to humans the reality and then you have the sins who are the simulacra the synths are designed to look just like the humans but they're slightly better than the humans you know they're more attractive they're slim they're perfect they do the housework they can basically do everything that humans can't so you know the idea is I guess perhaps humans as a TV show is making a postmodernist comment about how society is now become obsessed with the artificial society has now become obsessed with the simulacra and do we now live in a world where we even want to tell the difference between simulacra and reality or do we just prefer the artificial glossy fake stuff in our lives so perhaps it's the narrative of your media products that's making a comment about simulacra or it could be that the product itself is a simulacra so I'm hoping that makes sense and I suppose the idea is just to be very aware about whether things might be real or fake and how do you even tell that now can we even tell so have a look at some of your set sets have a look at some unseen media products and try and work out whether or not you might be able to talk about whether there are elements of reality or whether there are elements of artificial this and and copies that sometimes we might not even be able to tell from the reality