Packaging Design Lecture Notes

Introduction

• Topic: Packaging design process
• Previous video: Logo design step by step
• Goal: Create a cohesive brand identity including packaging

Inspiration for Packaging

• Revisiting mood board and Pinterest board
• Focus on:
  • Patterns with a bohemian illustration vibe
  • Woodland tones
  • Cohesiveness with brand identity

Sketching Process

• Importance of sketching before digital work
• Tools: Pen and paper for initial sketches
• Purpose:
  • Explore different options for packaging
  • Visualize patterns and shapes
• Key elements in sketches:
  • Mailer box designs
  • Logo placement
  • Geometric shapes to match brand style
  • Exploration of ideas and patterns

Digital Design in Illustrator

• Import sketches into Illustrator
• Tools Used:
  • Pencil tool for organic feel
  • Wacom pen for digital drawing
• Steps Taken:
  • Tracing sketches to create patterns
  • Duplicating patterns for use in packaging
• Example of designs:
  • Tissue paper patterns
  • Box designs

Mock-up Creation

• Importance of mock-ups to visualize designs in physical space
• Testing different:
  • Tissue paper options
  • Box designs (colors and logos)
• Considerations:
  • Customer experience with packaging
  • Ensuring visual appeal

Brand Identity Guide Creation

• Purpose of the guide: Comprehensive overview for clients
• Elements Included:
  • Main logo and its usage guidelines
  • Secondary logo variations
  • Color palette:
    • CMYK, PMS, RGB, Hex codes for consistency
  • Font selections:
    • Main logo font
    • Additional fonts for web use
  • Patterns for brand application
  • Mock-ups of packaging designs
• Table of contents: Clickable for ease of navigation

Conclusion

• Summary of process:
  • Inspiration to sketches to digital designs
  • Mock-ups and final brand identity guide
• Engagement: Request for feedback on chosen designs
• Thank you for watching and encouragement to share comments.