a nishe is your personal brand more important than a personal brand a nishe is allowing other people to know who you are what you do and what you're good at local real estate creative agency wins yet another award this marks their third a lot of people come to the industry thinking that they're just salespersons taking a job and the moment they step into the office and the first day they realize that this is not a job this is a [Music] business I'm the co-founder and CEO of proin Brothers and this is the niche positioning Series in this series there are three different modules built market and managed all this are core components in building a successful real estate business so join us on this Niche positioning series but we value it to you [Music]