Overview
This lecture introduces Monroe's Motivated Sequence, a five-step method for organizing persuasive speeches to effectively motivate an audience.
Monroe's Motivated Sequence: Overview
- Monroe's Motivated Sequence is a five-step pattern to maintain audience interest during a persuasive speech.
- The method focuses on guiding the audience from attention to action.
Step 1: Attention
- The purpose is to capture and engage the audience's interest from the beginning.
- Opening should be relevant to both the audience and the topic.
- Involving the audience creates a rationale for them to listen.
Step 2: Need
- This step shows the audience there is a significant problem or need for change.
- The goal is to make the audience feel the problem is serious and demands attention.
Step 3: Satisfaction
- Present a solution or plan to address the identified need or problem.
- The audience should understand how the proposed solution effectively solves the problem.
Step 4: Visualization
- Show the audience the positive outcomes of adopting the solution.
- The aim is for the audience to envision improved conditions once the plan is implemented.
Step 5: Action
- Clearly state the specific action you want the audience to take.
- Provide details on how they can act and end with a strong appeal to motivate action.
Key Terms & Definitions
- Monroe's Motivated Sequence — a five-step speech organization method for persuasive presentations.
- Attention — first step, arousing audience interest and relevance.
- Need — second step, establishing an important problem.
- Satisfaction — third step, presenting a clear solution.
- Visualization — fourth step, illustrating benefits of adopting the solution.
- Action — fifth step, directing the audience to take concrete action.
Action Items / Next Steps
- Review Monroe's Motivated Sequence and apply each step to outline your next persuasive speech.
- Consider scheduling an appointment at the UNCG Speaking Center for additional assistance with speech preparation.