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$16.4 Million Sales Funnel Breakdown

Jul 16, 2024

$16.4 Million Sales Funnel Breakdown

Introduction

  • Presenter: Will
  • Content: Breakdown of a $16.4 million sales funnel

Traffic

  • Types of Traffic:
    • Ads:
      • Paid ads on platforms (Facebook, YouTube, Instagram, LinkedIn)
    • Organic Traffic:
      • YouTube videos, tweets on Twitter, posts on Facebook, posts on LinkedIn

Funnel Steps

  1. Opt-in Page:
    • Visitors provide information (email, name, etc.)
  2. VSSL Page:
    • Visitors watch a VSSL (Video Sales Letter)
    • Essential to have excellent copy
  3. Booking Page:
    • Visitors schedule a call
  4. Thank You Page:
    • Post-scheduling confirmation and additional instructions
  5. Sales Call:
    • Final step involving direct communication with potential clients

Detailed Explanation

Traffic Sources

  • Organic example: This YouTube video generates organic traffic
  • Ads example: Historical ad that generated significant views (2.4 million)
    • Importance of copy: 80% of ad success is the written copy
    • Production value is secondary but should be competent

Opt-in Page Example

  • Simple, non-fancy design
  • High conversion rate (~24%)
  • For example, a design-less page converts better than a fancy page

VSSL Page

  • Key component of the sales funnel
  • Example conversion: ~9%
  • Includes a video and copy
  • Traffic erosion over time as people get used to the ad

Booking Page

  • Visitors schedule a call
  • Show-up rate: ~60%
  • Aim for a booking rate of 5-7%

Thank You Page

  • Instructions for preparing for the call
  • Example includes proof/testimonials
  • Optional but helps build trust

Email Follow-Up

  • Contingency Emails:
    • Opt-in but didn’t book
    • Booked but didn’t show up for the call
    • Attended call but didn’t buy

Types of Sales Funnels

  1. VSSL Call Funnel: Main funnel discussed and suitable for 85% of offers
  2. Message Me Funnel: Suitable in certain contexts
  3. Webinar Funnel: Ideal for markets with very low trust

Additional Points

  • Simplicity: Simpler funnels are more effective
  • Copywriting: Crucial to the funnel’s success
  • Offering: Must be compelling and clear
  • Economics: Understand and optimize for better scalability

Conclusion

  • Essential components to succeed: traffic, a good opt-in page, compelling VSSL, proper follow-ups
  • Encouragement to use provided tools (like amaloa)
  • Emphasis on simplicity and practical design
  • Offer for one-on-one coaching and further assistance

Full transcript