American Express (Amex) announced it will make its largest-ever investment in a refresh of its Platinum credit cards, covering both US consumer and business versions.
The upgrades will enhance travel, dining, and lifestyle benefits, as well as update the card’s look and feel.
The announcement was made by Howard Grosfield, Amex's group president for US consumer services, with additional details to be released later in the year.
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Amex Platinum Card Refresh Announcement
Amex will implement significant updates to its Platinum credit cards, marking the largest investment the company has made in a card refresh.
The improvements will apply to both the US consumer and business Platinum cards.
Planned updates focus on enhanced travel, dining, and lifestyle benefits, plus changes to the card's design and physical appearance.
The upgrades are aimed at elevating the overall experience for cardholders.
Decisions
Commit to largest-ever investment in Platinum card refresh — To strengthen Amex’s product offering and market position through enhanced benefits and design.
Open Questions / Follow-Ups
Specific details of the upcoming Platinum card enhancements are yet to be disclosed.
Timeline for rollout and full list of new benefits remains to be announced.