Lecture Notes: Interview with Brian Becker about Tipico Sports Book

Introduction

• Speaker: Stephanie from GA Huddle
• Guest: Brian Becker, Vice President of Marketing at Tipico Sports Book
• Topics: NFL Season, Q3-Q4 plans, Future campaigns

New Campaign: Bet Against Your Rival

• Objective: Leverage the passion of die-hard fans and provide incentives
• Target Audience: Fans who root for their teams and against rival teams (e.g., Browns vs. Steelers, Eagles vs. Cowboys)
• Strategy: Hyper-local approach, create a shared language for fans to engage with
• Influencers/Partners:
  • Cali Bundy
  • Josh PRBs
  • Cardell Jones
  • Big Play Network (live betting show)

Media and Fan Engagement

• Content Creation: Promo codes, odd boosts, weekly videos on social media
• Live Appearances: Events before games, UFC events
• Integration with Influencers: Recommendations, local prominence

Market Strategy and Expansion

• Market Selection: States with strong rivalries and a deep-rooted sports culture
• Current States: Ohio, New Jersey, Iowa
• Future State: Indiana (partnering with Harrah's Hoosier Casino and Caesars Entertainment)

Ohio Market

• First Mover: Significant company growth and user engagement since launch
• Hyper-local and Tactical Approach: Differ from competitors, optimize post-launch

Indiana Market

• Partnership with Caesars: Provides swift market access, similar benefits seen in Iowa
• Benefits of Partnership: Diversification, faster compliance and regulation setup

Competitors and Market Differentiation

• New Players: Fanatics, ESPN Bet
• Industry Growth: More opportunities, integration into sports programming
• Differentiation Factors:
  • Fast and frictionless technology
  • Hyper-local approach over promotional spend
  • Proprietary technology for a native user experience

Q3 Focus and Product Enhancement

• Offseason Work: Rethink and improve approach
• Product Enhancements: Faster, more efficient, better user experience
• Live Betting: Growing popularity, clarity and logic in the betting interface
• Integration with Influencers: Use in-app recommendations and likeness of influencers

Conclusion

• Brian Becker has been at Tipico for 1.5 years
• Focus on improving user experience and staying competitive

End of Interview