Walmart: A Case Study

Introduction

• Research in the US shows 90% of people live near a Walmart.
• Highlights the popularity of Walmart in America.

History of Walmart

• Founded: 1962 by Sam Walton in Arkansas, USA.
• Inspiration: Income from a small store opened in the 1950s.
• Expansion: Gradually expanded across America and internationally.

Keys to Success

• Strategy: Low-price, high-service, and quality.
  • Competitors initially skeptical of this strategy.
  • Led to a rapid increase in customer numbers and a decrease for competitors.
  • Slogan: "Everyday low prices."
• Financial Management:
  • Initially paid employees less due to low sales revenue.
  • Popularity and revenue allowed for slight increases in wages over time.
• Continuous Low Prices:
  • Unlike temporary discounts, Walmart consistently maintains low prices.
  • 2018: Walmart products 34% cheaper than Amazon.
• Partnerships:
  • Importance of cooperation with global partners emphasized by Sam Walton.

Statistics

• Revenue: $559 billion in 2021.
• Employees: 2.2 million worldwide.
• Shopping Centers: Over 10,500 globally.
• Presence: Branches in 24 countries.

Conclusion

• Walmart's strategy proves that risk in business can be beneficial.
• A prime example of growth through risk and strategic marketing.

Discussion

• Encouragement to think about other companies that have grown through effective business strategies.

Visual Comparison

• Comparison of the first store opened in the 1950s and a current Walmart shopping center.

This summary reflects the contents of the lecture, offering insights into Walmart's foundation, strategies, and growth as a retail giant.