Overview
This lecture introduces digital marketing, explains its core concepts, contrasts it with traditional marketing, and gives advice on getting started.
What is Digital Marketing?
- Digital marketing uses digital tools and channels to communicate with and reach audiences online.
- Examples include posting on Facebook, sending messages via tools like MiniChat, and emailing.
- Businesses use social media, search engines, and email to connect with customers.
Key Digital Marketing Channels & Departments
- Digital marketing channels include Facebook, Instagram, LinkedIn, search engines, and email.
- Departments in a digital marketing agency may include social media marketing, SEO (search engine optimization), and UX (user experience).
- UX (user experience) is part of digital marketing because website design affects online brand presence.
Digital vs Traditional Marketing
- Traditional marketing uses non-digital tools like billboards, print ads, direct mail, and phone calls.
- Digital marketing uses online tools such as social media, emails, SEO, and blogs.
- Traditional marketing is physical; digital marketing is online-focused.
Importance of Digital Marketing
- Google and Facebook generate more revenue than traditional media companies because they attract more audience attention.
- People spend significant time on digital devices, making digital platforms ideal for marketing.
- Digital marketing works for almost every business except some government-related organizations.
Getting Started with Digital Marketing
- Tools like Ubersuggest help find competitors, analyze their keywords, and discover effective content strategies.
Key Terms & Definitions
- Digital Marketing — Marketing using digital channels to communicate and engage with audiences.
- Traditional Marketing — Marketing through offline, physical channels like print, billboards, or phone calls.
- SEO (Search Engine Optimization) — Improving website ranking on search engines to attract more visitors.
- UX (User Experience) — How users interact with and perceive your website or online presence.
Action Items / Next Steps
- Try using Ubersuggest to identify competitors and effective keywords in your industry.
- Consider which digital marketing channels are best for reaching your audience.
- Subscribe to the lecture channel for more digital marketing tips.