Overview
This is an advertising segment featuring Jonathan Blake promoting Kent cigarettes, emphasizing their filtration system and flavor as benefits for frequent smokers.
Key Advertising Messages
- Kent cigarettes are positioned as ideal for frequent smokers due to their Micronite filter.
- The Micronite filter is marketed as providing high filtration to support more moderate smoking habits.
- Kent’s custom blend of tobacco is claimed to deliver a clean and satisfying flavor.
- Listeners are encouraged to take the “Kent carton test” by switching to a whole carton rather than just a pack.
- Jonathan Blake personally endorses Kent cigarettes and encourages others to try them.