[음악] Anthony wrote the book what customers want in order to help us use outcome driven Innovation to create breakthrough products and services there are a few key ideas that make up the methodology first customers buy products and services to get Jobs done for instance you heard ide Somebody buys aill buying to our owns and services customers use criteria to jud How well theu or service They are currently usings that job done third customers also rank the importance of the Jobs They are trying to get done some Jobs are more important some are not understanding the differ is critical to your success fourth if you can identify the JS custom important they very satisfied you new breakthrough idea do these things well and you be well on way to creating next breakthrough product service so there you have it What customers want in 60 seconds at read for me we sp conversations that lead to your greatest work we bring you the best ideas from the world's most read business books and bloggers If you like this book brief and want to learn more you can buy the book on Amazon or your local Book store get the full 12 minut version by signing up for a free account at www.re work