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Lecture with Sabri Suby

Jul 11, 2024

Lecture with Sabri Suby

Introduction

  • Sabri Suby: Australian entrepreneur, similar to Gary Vee
  • Occupation: Marketing agency owner, Shark Tank Australia investor
  • Lecture Focus: Brainstorming business ideas for the next 18 months without resources, experience, or capital
  • Discussion: Sales and life philosophies

Business Ideas & Opportunities

Key Trends & Opportunities

  1. Traffic Channels for Businesses

    • Focus on one traffic channel initially (e.g., Google Ads, Twitter Ads, TikTok)
    • After seeing success, businesses might refuse other channels due to limited resources and expertise
    • Opportunities: Offer to manage additional traffic channels (e.g., Facebook Ads) on a commission basis

  2. Amazon Integration for Shopify Stores

    • Many Shopify stores are not on Amazon
    • Pitch: Research competitors’ Amazon sales and offer to manage their Amazon store
    • Aim: Gain clients by demonstrating revenue opportunities on Amazon

Practical Examples

Example 1: Extend Services Using Affiliate Commissions

  • Current Scenario: Rising costs of advertising are squeezing SaaS companies
  • Solution: Leverage high affiliate commissions from companies like HubSpot and HiRos
  • Tactic: Identify potential clients (e.g., chiropractors), offer them a pre-built marketing funnel for free in exchange for signing up via an affiliate link
  • Additional Insight: Focus on creating funnels that accommodate different platforms' compliance

Example 2: Live Chat Service

  • Need: Many businesses lack after-hours support but have high web traffic during those times
  • Offer: Provide live chat services to engage customers and close leads after hours for a commission on sales
  • Implementation: Start personally, then outsource to a team as the business grows

Best Business Opportunity

TikTok Shop Affiliate Strategy

  • Market: Social commerce is booming, particularly among younger generations
  • Action Plan:
    1. Research best-selling products on TikTok using tools like Cowdata
    2. Create content using AI tools (11 Labs for voiceovers, MidJourney for images, CapCut for editing)
    3. Generate revenue through affiliate sales without showing face or voice
  • Potential: High earnings with minimal initial investment; skills gained are valuable long-term

Sales Philosophies

“Godfather Offer”

  • Concept: Make offers so compelling prospects can’t refuse (low risk, high reward for clients)
  • Implementation: Provide substantial upfront value (e.g., free service trials) to prove effectiveness

Importance of Focus

  • Challenge: Avoid “shiny object syndrome” by focusing on proven successful channels
  • Lesson: Focus and consistency build long-term success and stability

Life Philosophies

Overcoming Internal Resistance

  • Concept: “Kill the little bitch inside”—fight internal excuses and push past comfort zones
  • Execution: Penalize oneself for giving in to laziness (e.g., extra hill sprints if tempted to skip gym)
  • Outcome: Builds discipline and resilience

Bringing Fun Into Business

  • Philosophy: Have fun in all endeavors; fun generates energy and creativity
  • Implementation: Taking risks with creative campaigns
  • Example: Fun, outrageous ad campaign (e.g., funeral for wasted ad money) led to tripled sales

Showmanship & Storytelling

  • Entertainment: Key to capturing and retaining attention
  • Technique: Use stories, visual storytelling, and dramatic elements to engage audiences

Conclusion

  • Final Advice: Plan fun activities, embrace Showmanship, and continuously learn storytelling to excel in both personal and professional life
  • Sabri Suby’s Contact: Find him on various platforms at @sabrisuby; more content on his YouTube channel

Full transcript