Rocket Fuel Toolkit Overview

Introduction

• Purpose: Propel businesses to the next level with the Visionary and Integrator duo.
• Authors: Gino Wickman, Mark C. Winters
• Concept: The Rocket Fuel toolkit is based on the book "Rocket Fuel".
• Goal: Strengthen Visionary/Integrator (V/I) relationships.

The Tools

1. Crystallizer Assessment: Identifies natural strengths as a Visionary or Integrator.
2. The Accountability Chart: Structures organization roles to maximize productivity.
3. Same Page Meeting: Monthly meetings to align Visionary and Integrator.
4. Owner/Employee Rules of the Game: Differentiates roles of Owner and Employee.
5. The Core Questions: Aligns vision and plan between Visionary and Integrator.
6. The 90-Day World: Sets short-term priorities and reconvenes quarterly.
7. Level 10 Meeting: Weekly meetings to maintain V/I relationship and track progress.
8. Scorecard: A tool to manage metrics and maintain accountability.

Detailed Tool Descriptions

Crystallizer Assessment

• Purpose: Determine genetic strengths for Visionaries and Integrators.
• Method: 40 statements rated 1-5 to discover superpowers.

The Accountability Chart

• Function: Establishes clear roles to avoid overlap and missed responsibilities.
• Structure: Every organization needs marketing, operations, and finance.

Same Page Meeting

• Frequency: Monthly
• Duration: 2-4 hours
• Agenda: Check-in, build issues list, identify, discuss, and solve issues.

Owner/Employee Rules of the Game

• Concept: Distinguish roles of Owners vs. Employees to prevent conflicts.
• Owner's Role: Vision setting and strategic decision-making.
• Employee's Role: Accountability in their specific role.

The Core Questions

• Purpose: Ensure alignment on company vision and execution plan.
• Key Questions:
  1. Core values
  2. Core focus
  3. 10-year target
  4. Ideal customer and message
  5. 3-year picture
  6. 1-year plan

The 90-Day World

• Concept: Focus on short-term priorities every 90 days.
• Goal: Establish 3-7 important priorities for each quarter.

Level 10 Meeting

• Frequency: Weekly
• Objective: Keep V/I relationship in sync and track organizational progress.
• Agenda: Segue, scorecard, rock review, headlines, to-dos, IDS, conclusion.

Scorecard

• Purpose: Track key performance indicators and maintain focus.
• Principles:
  1. What gets measured gets done
  2. Managing metrics saves time
  3. Accountability requires consistent management

Conclusion

• Goal: Use toolkit to overcome business frustrations, strengthen V/I relationships.
• Resources: Rocket Fuel University offers further support and learning.
• Contact: Rocket Fuel University for additional information and assistance.