Title: Year 10 week 12 promotion
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Year 10 Week 12 -Lesson 1
Do now task 1 Explain 2 factors to consider when choosing a distribution channel Collect & handout homework worksheet 13 Unit 3 Marketing Mix - Promotion
Lesson objectives:
-Learners should be able to identify and explain the aims of promotion. -Learners should be able to identify the advantages and disadvantages of different methods of promotion and explain how they influence sales. Introduction to Promotion
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Unleashing the Full Potential of Promotion Aims of Promotion
The primary aim of promotion is to increase sales and drive revenue.
Promotion also aims to create brand recognition and enhance brand loyalty among customers.
It facilitates market penetration and the acquisition of new customers.
Promotion contributes to building a favorable brand image and differentiating a business from its competitors.
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https://www.youtube.com/watch?v=XI2qK1UASxI Powerful Promotion Strategies
Promotion is a crucial marketing activity that aims to increase sales and brand awareness.
Effective promotion helps businesses reach their target audience and generate customer interest.
Promotion can include various methods such as advertising, sales promotion, public relations, and personal selling.
Understanding the aims of promotion is essential for designing successful marketing campaigns.
Help create brand identity and brand loyalty Advantages of Different Promotion Methods p187-189
Advertising offers wide reach and allows businesses to target specific audiences through various channels.
Sales promotion techniques, such as discounts and freebies, create a sense of urgency and drive immediate sales.
Public relations activities help build credibility, enhance reputation, and establish positive relationships with stakeholders.
Personal selling provides personalized customer interactions, allowing businesses to address individual needs and concerns.
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Disadvantages of Different Promotion Methods p187-189
Advertising can be costly, and its effectiveness may vary depending on the target audience and the channel used.
Sales promotions can reduce profit margins and may attract price-sensitive customers who are not loyal to the brand.
Public relations efforts take time and resources to develop and maintain positive relationships with media and stakeholders.
Personal selling requires skilled personnel and may not be scalable for businesses with a large customer base.
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Task 1 Complete spider diagram p193 Task 2 Complete activity 15.2 p190 (in pairs) question a,b,c & d Extension activity question 15.3 p191 Homework collect 1 example of promotion when you are out shopping for our display board Year 10 Week 12 -Lesson 2
Do now task 2 - 5mins Explain the difference between above-the-line & below-the-line promotions? Unit 3 Marketing Mix - Promotion
Lesson objectives:
-Learners should be able to identify the advantages and disadvantages of different methods of promotion and explain how they influence sales. (continuation) Branding video https://www.youtube.com/watch?v=JKIAOZZritk Advertising
Informative vs Persuasive Sales promotion
Used to support advertising and encourage new or existing consumers to buy their products.
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1. After-sales service 2. Gifts 3. BOGOF (Buy one get one free) 4. Price reductions 5. Competitions 6. POS displays and demonstrations (Point of sale) 7. Free samples 8. Product placement Advantages of sales promotion
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Complete spider diagram p186 & p190 (3 mins) Tasks (15 mins & 5 min review) Complete handout (in pairs) worksheet 15-promotion Task 1: advertising question a, c & d (advert collection) Extension activity Task 1 question e & f Task 2 question a, c & d Extension activity Task 2 question e & f