Agency Accelerator Week: Episode 1

Introduction to Agency Accelerator

• Goal: Provide real-life strategies and tactics to earn thousands/month with an agency business.
• Audience: 20s, regular jobholders (waiters, cashiers, corporate jobs, etc.), and students.
• Promise: Achieve financial, location, and time freedom to fulfill lifestyle dreams.

Event Structure

• Total Classes: Seven master classes.
• Outcomes: Start an agency from zero and earn $500 to $10,000/month.
• Class Schedule:
  • Episode 1: Six-step action plan to start your agency.
  • Episode 2 (Wednesday): Breaking out of a cycle of failures.
  • Episode 3 (Friday): Map to $10,000/month and 100-day plan.
  • Episode 4 (Next Monday): Proven plan to sign your first client in 6 weeks.
  • Episode 5-7: Implementation master classes with guest instructors:
    • Email Outreach: Gom, founder of LM list.
    • Irresistible Offers: Josh, with over 350 active clients.
    • Client Experience: Pierre, the business partner.

Starting Your Agency

• Today's Focus: Six-step action plan to start your agency.
• High-Level View: Understand the agency model and its components.
• Core Takeaway: Agency business is the best model to make $10,000/month consistently due to client retainers and compounding revenues.

The Agency Model Evolution

1. Agency 1.0: Offices, a lot of staff, low margins (10-15%).
2. Agency 2.0: DIY approach, focus on higher-paying clients, limited scale potential.
3. Agency 3.0: Focus on single service and niche, use of contractors, high margins (70-90%).
   • Concept: Specialization over generalization.
   • Contractor Arbitrage: Hire globally, pay contractors after client payments, low risk.
   • Cash Flow Model: Profit-focused, reinvest externally.

Six-Step Action Plan

Phase 1: Foundations

• Objective: Find and fix a single big problem for businesses.
• Key Services: Sales improvement through various methods (e.g., ads, content creation).
• Choosing a Niche: Knowledgeable and profitable niches.
• Tools Provided: Templates, funnels, and business setup guides.

Phase 2: Mindset

• Objective: Align mindset to achieve $10,000/month.
• Key Insight: Avoid being stuck in decision paralysis.
• Resources: Mindset training, monk mode routine.

Phase 3: Outreach and Prospecting

• Objective: Find and approach potential clients.
• Tools: Instagram, Twitter, LinkedIn, Facebook groups.
• Strategies: Create high-quality lists, use effective prospecting scripts.
• Example: Five-part DM script to book meetings on demand.

Phase 4: Sales

• Objective: Convert meetings into paying clients.
• Approach: Provide value upfront, understand client goals and struggles.
• Suggested Pricing: $1,000 to $2,000/month to start.
• Sales Tips: Honesty, money-back guarantees, specialize in offers.

Phase 5: Systems and Processes

• Objective: Ensure smooth client onboarding and consistent service delivery.
• Key Elements: Client communication, payment systems, regular check-ins.

Phase 6: Service Delivery

• Paths: Deliver services yourself or through contractor arbitrage.
• Learning Resources: Bonus programs for ads, email marketing, and copywriting.
• Contractor Management: Hiring skilled contractors globally, structuring deals.

Conclusion and Next Steps

• Action Plan: Start executing immediately to sign the first client.
• Upcoming Episode: Episode 2 on Wednesday – tackling failure cycles.
• Engagement: Join the Telegram group for downloadable files and updates.
• Motivation: Hard work and execution are key to success.
• Reminder: Share progress on social media.

Key Takeaways

• Focus on profit: Optimize for monthly recurring revenue and maintain high profit margins.
• Set up foundations and mindset properly: Essential for achieving consistency.
• Effective outreach and sales: Core to growing the agency and signing clients.
• Maximize efficiency: Use contractor arbitrage to handle service delivery risk-free.