Understanding Google's Business Model

Introduction

• Daily Google Searches: Over 8.5 billion.
• Google's Market Cap: More than $2 Trillion.
• Free Services: Google Search, YouTube, Gmail, Google Maps.
• Key Question: How does Google provide free services and still earn such high revenue?

Google's Early Days

• Founders: Larry Page and Sergey Brin.
• Mission: Organize world information and make it universally accessible and useful.
• Foundation Year: 1998.
• Name Inspiration: From the term “Googol” (1 followed by 100 zeroes).
• Initial Product: A simple search engine.

Key Milestones

• 2000: Introduction of AdWords (now Google Ads).
• 2004: Launch of Gmail.
• 2005: Google Maps introduced.
• 2006: Acquisition of YouTube.
• 2008: Introduction of Android and Google Chrome.
• Hardware: Pixel smartphones, Chromebook laptops, smart home devices.
• AI Development: Expansion into Artificial Intelligence.

Successful vs. Failed Products

• Success: Gmail, Google Maps, YouTube, Android, Google Chrome.
• Failures: Google Plus, Google Hangouts, Google Nexus tablets, Google Glass, Google Wave, Google Reader.
• Lesson: "Failure is the mother of all successes."