MARC ST-ONGE Part 1 of 1: The Mudman

Overview

• Podcast Title: The Opportunist
• Duration: 39 minutes 40 seconds
• Date: October 31, 2023
• Main Topic: The story of Marc St-Onge and the rise and fall of Black Oxygen Organics (BOO), a multi-level marketing (MLM) company.

Key Points

Black Oxygen Organics (BOO)

• Product: Mud marketed as a "miracle cure."
  • Consumers were ingesting, bathing in, and using it on their babies and pets.
  • Claimed to cure various ailments, including COVID-19 symptoms.
• Nature of the Company: MLM structure leading to rapid growth and distribution.
• Popularity: Gained significant traction on Facebook and other social media platforms.
• Controversy: Product did not deliver on its claims, leading to various health concerns.

Marc St-Onge

• Role: Founder of BOO.
• Impact: Witnessed the surge in popularity and sales.
• Allegations: Responsible for promoting false claims about the product's efficacy.

Discussion Points

• The psychology behind viral health products and their appeal to the public.
• Ethical concerns surrounding MLMs, especially in the wellness sector.
• The responsibility of founders like Marc St-Onge in ensuring product safety and integrity.

Conclusion

• Outcome: The episode highlights the consequences of misleading health products and the importance of regulatory oversight.
• Reflection: Raises questions about consumer protection, especially in unregulated wellness markets.