Building a Personal Brand on LinkedIn with AI

Introduction

• Aim: Produce hundreds of LinkedIn posts in a few hours using AI.
• Common issue: AI-generated content often feels generic and unengaging.

The Problem with AI Writing

• AI-generated posts can be easily identified.
• Lack of depth and engagement in typical AI-generated content.
• Example of a poor AI-written post shared in the video.

The Solution: EasyGen

• Tool: EasyGen (easygen.io)
  • Early access available, search for EasyGen extension on Chrome Web Store.
  • Cost: $60/month with a free trial available.
  • Developed by Ruben Hassel.

Installation of EasyGen

• Add EasyGen to Chrome:
  • Go to Chrome Webstore and search for EasyGen.
  • Installation process includes email registration and setting preferences.

Setting Up Your Profile

• Specify content type: Educational, thought leadership, case studies, etc.
• Define your writing style (educational, authoritative, inspirational, etc.).
• Select your industry (e.g., IT, software development) and role (e.g., executive).

Creating Posts with EasyGen

• Click on Create a Post to generate content.
• Can improve existing content or pull ideas from competitors’ tweets.
• Example of creating a post:
  • Start with a hook (e.g., "A simple dynamic website for your coaching institute can double the leads.")
  • EasyGen improves formatting and writing style.

Performance of AI-generated Posts

• Posts created with EasyGen have shown high engagement.
• Example: A post on objection handling received 530 impressions shortly after posting.
• Emphasized that AI can create content that feels authentic and engaging.

Benefits of EasyGen

• Free version limits the number of posts (2-3) before needing to upgrade.
• Pro version allows saving, organizing, and scheduling posts.
• Versatile tool for LinkedIn and Twitter/X posts.

Conclusion

• EasyGen is a valuable tool for anyone looking to enhance their personal brand on social media.
• Video creator is not an affiliate but recommends the tool based on personal experience.
• Encouragement to share thoughts and request further video topics.