Transcript for:
Sean's Business Journey and Strategies

Okay, so I probably should not be making this video and I don't think my investors would like it, but the truth is it's all in my head right now and I decided to just put the camera on, turn the light on and just speak and let me just say out loud why I feel like what's on my mind and I guess what I'm trying to achieve and how and you know and just share that just put it out there. Um ultimately hopefully one day I'll look back at this and end up being true. Um, so yeah, before we get started, my name is Sean and for the past eight years, I've been running a business called Genflow. I've worked with some of the biggest people in the world, um, that you follow online and some of the biggest brands in the world that you buy from every single day. You want to know more, go to jflow.com. You can see for yourself. Not only that, look, you can check our accounts. We've sold $100 million um, in actual agency revenue. I've sold $300 million plus for people. Um, but with all that being said, you know, you get to a point where you're like, what are you really doing? Why are you doing it? Um, and what's the plan from here? Right? Like, if you're trying to scale a big business, it's a constant thing that you're chasing. Things are always you your brain, you only get smarter, better that you don't think, yeah, I've got to 100K per month and that is it. Um, you know, you constantly see more opportunities. So, you want to go you start going after them. You don't even know you're going after them. Like, I launched a new business and I didn't even know I was launching a new business. I signed clients and I'm like wasn't even trying to sign that client. And that's just the truth of how it happens. Um because you just get used to it. It becomes second nature that you know it's like if you go to the gym right before you used to think about what you're doing but before you know it now you're just lifting weights you didn't realize right if you're running your first 10 runs are hard after that you're like oh I'm running or 5km or oh this easy. It's the same it's the same when you're like running a business like it just becomes second nature. But let me let me paint the picture of like I guess what's in my head. So we have like an agency business where we do a bunch of different services and that's the first part of I guess junkflow and um the agency business today we do a number of things. So firstly, we help creators sell digital products online and we do everything you can possibly imagine from like idea to build to funnels to ads to managing it content like the full thing that you can think of and we do it for some of the biggest people in the world. Um in that like people I've done it for I've done Iman Gaji stuff pretty much since he started. Um done Ali Abdal's worked with Ali Abon parttime Mutual Academy. I've worked with James Smith on a bunch of stuff. Um, and it's a long list of people over the years, you know, some old, some new. Um, and they've all worked and they've all earned millions of dollars. Um, and that's like a massive piece of like what we do. The other piece that we do is we help creators launch their own businesses and like brands. And an example would be like Shreddies with Grace Beverly. It's like Greens and lots of other stuff. And we do all that all in house. So that's still part of the agency that we do that. The third thing we do is we help then creators um we're good brands u as in literally doing brand deals, sponsorships. We're doing so many of those from Dior, YSL to Sephora to essentially we represent like 90% um women creators and work with all the biggest like health, beauty, fashion brands. Um and yeah, do the whole thing, right? Agency, classic agency in that way. But when I'm not here getting leads for you know, um, rooftops and that kind of stuff or people are builders and local businesses and like tiny tiny baby stuff, we've always done like big That's what we're about. What I mean by big big I launched an app called Shreddy, hit number one in the global app store, been number one Amazon merchandise from our products. Um, you know, billions of views on content across the space, whatever. The point is agency business really great growing year on year profitable love it few years ago two years ago now I launched essentially what I call junkflow ventures and essentially it's our investment business because I realize I'm doing a lot of work here for clients but we need to start owning stuff because essentially we just too we're too good to just do it and just get paid for it. I need equity if I'm going to help you build a real big business because I did it so many times. I I literally helped people go from zero to 10 million plus and didn't have equity and in the end all that work just meant you just getting paid and that's it. So I realized hang on I need to build some equity. So launched info ventures, launched a bunch of different businesses under that. And that is something I'm like very excited about cuz agency's agency, right? Like we can keep scaling it, but it's always going to be the stuff that everybody knows about is clients. There's a lot of back and forths, a lot of operations, a lot of things to manage. And it's hard, right? Anyone you see the site, anyone that runs an agency has clients or whatever, you know what I'm talking about. It's so hard. And it's also like tedious like boring just because it's the same old same old keep people happy. But this new thing that I started called Gemflow Ventures is very exciting. It's almost like a private equity firm because we were making enough cash. passion like I can start investing in stuff but not only that I'm not only going to invest in stuff I'm also going to you know operate the business because I guess when I started making money I was like I could like angel invest into people's stuff right but the problem with that is that when I'll see the pitch I'm like great idea I just don't trust they can execute it because it's like a founder who's doing it for the first time just like you right if like I get emails all the time hey Sean working on this would you want to invest it's like not really because I don't think you can pull it off I have no doubt that the idea or the business opportunity is not exciting or the industry is not exciting blah blah blah right um sorry for calling you out but there's a guy who's like built some you know AI copyriter and he keeps like asking me um it's like I just don't believe in your ability to execute I believe in the market the segment what's going on anyway so I was like cool if I'm going to invest I'm going to operate and I'm going to build the infrastructure to do that that's what we started doing so I launched Newtonic which is like behind me just there um with Chris Williamson, one of the biggest I guess podcasts in the world, Modern Wisdom, and James Smith who's also absolutely killed it. And um you know, it's been an amazing investment slash we operate the business. Sold like $6 million in the first year and this year we're on scale to do like 10 million plus and the business is just like booming and so much fun because I own 20% of it. I'm a co-founder. Um similarly launched another business called We Rise with um someone called Sonada in the US. um audience keeps growing um she has a massive network kind of building this like women focused you know platform essentially content based and um again multi-million like you know um dollars it's doing I own 30% of it love it um another business we launched creator college um I own 50% of that um done 500,000 basically and then not not that long it's going to be a great first year and a bunch of other investments in the same way so like this is our second part of like you know we got what agency is growing. Second part is the investment business and the goal here is to keep on going and the goal here is to build these and exit them. I think what's really important is that for me I thought I could either sell this agency and like you know starting it but it was like cuz I have the agency I have the infrastructure why not start doing this stuff whilst I've got the agency because a lot of people generally and you may be one of these right like you have a plan to like build something make enough money from it I guess look the truth is a lot of people think I'm going to build a cash flow business and I'm going to going to invest that and other things and I'm going to become like this tycoon that understands property, crypto, stocks and I'm going to have some businesses. It's just not true because for you to be good at that many different things, it's very like almost impossible. And I guess where most people actually get success in life is not diversifying into like eight things and being like basically like a low-level person in all those things. Others view to build one thing big and sell it. And almost anybody that you know that's like successful, not in like the money Twitter world, but like the online world, that's what they've done. They built a business and sold it. Even down to Elon Musk with PayPal or whoever else. You build a business, you sell it, and that's essentially how you get wealthy in life. Um, and that's I guess what is is the thing that I can technically sell Gemflow. I will be wealthy. But then it also be weird because I'll be back to square one. I don't have a team. I don't have an infrastructure. I don't have like the access I have today. I literally in my phone have access to some of the biggest people on the internet and in the world. Um, so why do that? So I guess that was the thinking behind let's not sell the agency. Let's start doing what I'm going to do once I would have sold but do it now. Set up an investment fund. Um, and let's start building businesses I have ownership in and let's build that. And then I want to start selling off these businesses hopefully one day and get a return off them. Right? So, Newtonic for instance, if I end up selling it for 150 million or 200 million in 3 years, I'll get 20% of that, right? So, I guess that's the strategic play. Again, just saying it out loud as in what's my plan? Um, I feel like obviously this is my my Gemflow Ventures is worth a lot of money because every single one of those businesses basically have is worth multi-million dollars in itself and they can all be sold for potentially, you know, 50 to 100 million each. So, it's a massive play. essentially what is a private equity firm does kind of doing it in my own way because we're incubating them we're funding them we're operating them to has never been done before because you know a Y combinator or whatever they just bring you in and teach you some classes and say see you later and take 7% of your business we're like doing it we're like really doing it like really doing it and using all the infrastructure in the agency that I have but with that being said I've still like got a chip on my shoulder And the chip on the shoulder is so when I first started my business um like eight nine years ago 2016 when I left my job 2014 we always build tech and even today the thing why my agency works and it's funny I've been calling it an agency cuz people understand that but really we've always been a tech business because essentially the digital platform that we build essentially the digital products that we sell we don't use a Kajjabi or a school or whatever, one of those ass ones. We built our own and that has actually been the biggest part of our success because the tech has been that good that we essentially convert massive sellers to basically sell with us versus being on other places. And I truly believe I guess we build something that is geared towards large sellers with nuanced features like upselles and whatever else. Um versus I guess a lot of the other platforms are building PE essentially trying to help you make your first dollar online. So anyway, that's what's been happening for the past 8 years like underneath we've had this tech platform. So the chip on the shoulder is that I want to launch I want to launch a software business. So what we've been I guess working on and I guess what the third part of my organization now is about to be is Pablo. That's the name of our platform, our tech platform. And we're about to launch it to the world. I don't know when I'm going to post this video, if I'm ever going to post it, or maybe it's going to be live by now. If it is, check it out. Pablo.ai. If not, you know, essentially the idea is to take the platform that currently powers and sells millions of dollars every single month and let everybody in the world use it. Um, and that's what the chip on the shoulder is because I want to launch a software product that scales by itself and I want to basically because but like I guess the truth is I feel like I'm smarter than the stuff that I'm doing today and I feel like I'm my team is smarter and what we know and you know can we put that together in a product and make it sell? The irony of it is right that I build digital products mobile apps for other people and we have millions of users. So it's not like we don't know how to build a product. It's not like we don't know how to market and launch and scale and keep things, you know, and learn how to reduce churn, increase acquisition, run all the funnels, run all the paid, do all that stuff. I've been doing it for 8 years. So, I guess, yeah, the third piece of the puzzle is can we take all that, put it into this entity, and can we really blow that up sustainably, properly, and all that good stuff. And you know, the beauty of my whole business is everything I do is profitable, and I want to build this now profitably because why? because this will get the most valuation just for your understanding, right? An agency will get 10 to 15 times profit like EBIT valuation. Each one of the companies would probably get cuz if the DTC brands that I've invested in like Mutonic, it will probably get maximum like a three times revenue multiple. If it's a um you know, if it's a digital platform here, maybe you know three to five times revenue is possible in terms of valuation. But over here like you can get up to 10 times ARR as your valuation. So I guess in the whole game that I'm trying to play which is my life which I'm now sharing with you. You know this essentially is the thing there that like okay this is the highest value thing I think I can do. I already have the tech. I already have the knowhow. We just got to put it together and launch it. And that ultimately is the big play. So yeah, I guess as I sit back and look at it, the agency potentially could be worth um anywhere between, you know, 70 to $80 million in itself. My portfolio could easily be worth 100 million plus and then the tech platform itself could be worth a few hundred million. So overall, I feel like I guess if I just do what is in my mind and what I'm telling you right now, you know, this whole thing could be worth like $500 million, which is insane, but it can be. And I'm I I guess I'm always doubting myself that like, you know, would you just sell the agency and be done with it and then just have fun investing and whatever else, right? Cuz this is like hard. Like I'm running an agency. I'm running a venture firm and now I'm going to basically be going to be running a full um tech platform and scaling that. Um but yeah, I guess that's the plan. you know, I wanted to make this video for the record so I can look back to it um and see how much of this actually came true. And whilst I guess I'm doing that, the goal is to build a personal brand, which then powers all of these three things. Cuz one of the worst things I've ever done is not build my own personal brand, whilst I help other people build their personal brands. the amount of your favorite guys that you watch online whose scripts that I wrote, whose videos I edited or my team edited, whose strategy we put together bit by bit, you know, um, and so much else like, you know, you would never believe it. People would never believe it because the people that we have done it for, they claim that they did it, but you know, that's for another day. Anyway, look, thanks for watching and yeah, I'll see you next