Lecture Notes: Launching and Improving a Wallpaper App

Introduction

• Launched a wallpaper app called Panels.
• Made mistakes in communication about the app features and pricing.
• Aim to explain the app and address feedback.

Purpose of the App

• Wallpaper app is niche; few people pay for wallpapers.
• Created because of frequently asked questions about wallpaper sources in videos.
• Goal: Provide a platform for artists and link wallpapers used in videos.

Development History

• Idea existed in the studio for years.
• Collaboration with a developer team started a year and a half ago.
• Resulted in a fresh new app with hundreds of pieces from selected artists.

Key Features

• Users can view and download wallpapers.
• Artist information and social media links available.

Pricing Strategy

• Initial pricing was a point of contention; deemed too high.
• Free Experience:
  • Removed third-party ads.
  • Non-collections wallpapers are free at 1080p.
  • Option to watch an ad for higher resolution.
• Subscription Options:
  • $2/month for ad-free, full-resolution access.
  • "Panels Plus" $12/month subscription unlocks all collections and new premium content.
  • Yearly subscription option at $50 for power users.
• Profit sharing with artists is 50-50.

Privacy Concerns

• Initial app store permissions were too broad.
• Clarified that location and cross-app tracking are not used.
• Users can use the app without logging in.

App Feedback and Improvements

• Received varied user opinions and constructive criticism.
• Plans to improve UI, address bugs, and enhance user experience.

Addressing Rumors

• Not a repackaged old app; Twitter account repurposed.
• AI-generated art is labeled as "AI enhanced"; curated entry ensures quality.

Future Plans

• Regular updates and weekly art drops planned.
• Encouragement for artists to join the platform.
• Weekly app updates announced on Panels' Twitter.

Conclusion

• Acknowledges mistakes; commits to transparency and improvements.
• Emphasizes buying the app for its current state, not future promises.
• Thanks audience for their feedback and support.