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Automating Your Social Media Strategy

Mar 8, 2025

Automating Social Media Posts with AI

Introduction

  • The challenge of posting on social media platforms like Facebook and Twitter after a long day of work.
  • Importance of maintaining brand engagement with followers.
  • Introduction to automating posts using AI in your own tone of voice.

Tool Overview: make.com

  • make.com: A robotic processing automation (RPA) tool.
  • Allows the integration of various software in a flow of automation without writing any code.
  • Visual and intuitive setup.

Setting Up make.com

  1. Account Creation:
    • Create an account on make.com.
    • Start a new scenario.
  2. Creating Automation Flow:
    • Visual tool, no coding necessary.
    • Set up a trigger to initiate the automation.

Automation Trigger Setup

  • Trigger Source: Google Sheets.
  • Process:
    • Insert URL of an industry-related article.
    • Automation triggers AI to create social media posts.

Integration with Google Sheets

  • Setup:
    • Add a news article URL in Google Sheets.
    • Set up make.com to watch for new rows.
    • Limit to one article at a time.
  • Scheduling:
    • Change post frequency to daily.
    • Default time set to 8:00 AM.

Using AI for Article Summarization

  • Tool Used: Perplexity
    • Real-time web access for article information.
  • API Key:
    • Necessary for connecting Perplexity to make.com.
    • Store API key in make.com for access.
  • Testing:
    • Run scenarios to check for correct output.

Creating Social Media Posts

  • Post Platforms: Facebook, Instagram, LinkedIn, Twitter (X).
  • AI Models:
    • Use Claude and OpenAI for post creation.
  • Router Setup:
    • Multiple actions: Create a router for each platform.
  • Prompt Setup:
    • Facebook, Instagram, LinkedIn, and X posts.
    • Modify prompts to improve post quality.

Image Generation

  • Tool: OpenAI's Dall-E
  • Generate Images for Instagram

Testing and Connecting to Platforms

  • Test Run: Ensure functionality before connecting.
  • Platform Connection:
    • Facebook, Instagram, LinkedIn, and Twitter integration.
    • Set up account authorization.

Finalizing and Running the Automation

  • Reviewing and Adjusting:
    • Option to receive posts via email for review.
  • Final Setup:
    • Ensure Google Sheet is updated with new URLs.
    • Set automation to run daily.

Conclusion

  • Importance of AI and automation in managing social media.
  • Call to Action: Like and subscribe for more content.
  • Offer for a free course on AI and automation.

Full transcript