all right uh this video we're going to talk about what a concept that I I call business 101 I call it that because this is the foundational principle upon which all business is based right all business all Commerce and really any interaction between any human being on the planet is based on this principle I'm basic we're gonna we're going to go over why people will give you their hard-earned money right let's let's Dive Right In so you have to understand you don't make money people don't make money the governments make money the Rothschild whoever the Federal Reserve whatever whoever's in charge of the Matrix makes the money they print the money they decide to create money um so you don't make it you're not going to ever make money as a as a business owner as a freelancer or as a copyri you don't make it someone has to decide to give you that money right you have to someone someone will give it to you it's only transfer between people it's never generated out of thin air so you have to ask yourself like why on Earth anyone and want to give someone else their hard-earned money why do they just decide to freely give their money to someone else now I just want you to pause and think for a moment about things you purchased in the past things you purchased recently why did you decide to give someone else your money like stop and think about it I'm not saying it's wrong to do this obviously we do this all day long um day in and day out but why did you decide to give someone else your money you probably worked hard for it you probably had to work some job somewhere and give up your human time to get this money and you decided to trade away for something why why did you decide to do that and it all comes down to you believe that what you were going to get from from that value exchange you believe you were going to get more value out of that deal than the money you gave them think about that you gave them money and you thought you were getting a screaming good deal I will give them $10 and they will give me back $100 worth of value this is wonderful I'll do this all day long right every in business everything in life is a value exchange it's a trade of time energy and money for things that you want right um like I I we should pause and make a note of it it's not just money right people people pay in things besid just money they pay in time energy um likes shares subscribes any kind of action or any type of um any type of value that the customer gives like there's a lot of different things that that can be besides just money and they they get a lot of different types of value besides products right um so like I said some trades are big you might someone might pay 10 100 you know5 million for Bugatti but they get uh they get you know more than $5 million in value back for example right all the way down to deciding to spend 15 seconds watching a tape video clip on Tik Tok for example you're investing 15 seconds and you're getting back a significantly higher amount of value right the there's these trades rage all the way from Tiny to just a little bit of your time and energy to huge you know investing Decades of your life to to serving some cause for example right there's there's it's it's a very fluid scale some big some small but the key thing is both sides in any of these exchanges feel like they're getting a good deal right it's a mutually beneficial trade when you you you pay $10 for something at a a restaurant for example let's say you buy a hamburger I don't know where you buy a hamburger for 10 bucks these days but you buy a hamburger let's say 20 bucks you're getting more than $20 of value back for yourself right and the business on the other hand is thinking oh cool this the cost of goods and material here was only $15 I made like I I made I made a $5 profit this is a beneficial trade for me both sides are receiving uh a good deal it's a mutually beneficial trade right um that's the key is both sides and you have to you have to understand and feel the importance of this principle this is key right because this understanding this idea that the money is not created it's only it's only traded it only exchanges hands um and that it has to be a mutually beneficial trade for both people to participate whether that's time energy or money for products or actions or whatever it is you you have to understand that it's it's a mutually beneficial trade of value both sides need to walk away happy right the reason this is important is because if you understand this principle there is no end to the amount of money you can make or you can receive as a result if you can engineer mutually beneficial trades of value between you know your potential customers and yourself or your clients their customers and that business if you can engineer those mutually beneficial trades by presenting the products in a specific way or by um helping understand the value that they get and communicating in a way like if you can understand this principle you can engineer these trades in a way that makes it really easy for you to scale up make a significant amount of money for yourself or for the clients that you're going to work with right this is key there this kind of brings up the idea of abundance versus um versus scarcity and I like to think of it in different terms it's more about collaboration versus compa combativeness you're not taking anything from anybody you're not uh you're not you know it's not a Barbarian Raid where you're gonna go and like use Force to take money from people um you're gonna show up and instead engineer trades of mutual value it's it's a collaboration you work with the prospect you work with the reader you work with whoever you're selling to to create a situation where you both get what you want um as a result of the trade of value and that's extremely important you have to understand this idea of being collaborative versus being combative you are there to to work together with the prospect to help them make good decisions and improve their life and as a result they will pay you well for it right again which is why everything you do your ability to get paid significant amount of money as a copywriter is depending on the amount of value that you can bring to them the more value you can bring to their business the more they will be willing to like compensate with you it's a it's that trade this is a foundational principle you have to understand this everything else is built on this any interaction you have with any human being if you want it to be productive um it has to be mutually beneficial trade of value that is absolutely and completely key