Vogue Magazine and Representation

Introduction

• Relevant for Eduqas A Level Media Studies, Component 2.
• Vogue is one of the optional set texts.
• Transcript covers representation in Vogue magazine, particularly from the 1960s.

Front Cover Representation

• Features Sophia Loren, a famous exotic beauty from the 60s.
• Represents glamour, wealth, and exoticism.
• Use of Stuart Hall's theory on representation for understanding exotic portrayals.

Financial Article

• Counter-typical representation of women.
• Interviews Sheila Black from the Financial Times, representing women in power.
• Focus on financial independence and investment for women.
• Reflects the class and wealth of Vogue's readership.
• Highlights the societal changes of the 60s, such as second-wave feminism.

Conventional Representations

• Women depicted as domestic and sexualized, as per Van Zoonen's theory.
  • Q-Tex Advert: Suggests nudity and femininity.
  • Revlon Advert: Emphasizes allure and attractiveness.
  • Imperial Leather Advert: Shows a mother with her son, suggesting domestic and maternal roles.
• Reflects passive roles of women; modeling rather than taking action.

Historical Context

• 1960s societal changes with more powerful women.
• Vogue's portrayal still old-fashioned for gender roles.
• Class distinction with a focus on wealthy readers.

Ethnicity Representation

• White models depicted in luxury, high-status settings.
• Lipstick colors designed for white skin tones, reflecting historical British context.
• Marginalization of ethnic minority models as background or staff roles, post-colonial representation.

Conclusion

• Reflects 1960s societal norms and changes in gender and ethnic representation.
• Encourages further exploration for A Level Media Studies.