if you can sell a service and under the hood it's 98% automated you can actually sell a service at the margin of software business the question and challenge to you why not try to go down the route of actually selling the service or the outcome build your own Tech enabled agency versus selling the software to the middleman we want SAS type numbers and SAS type results what I'm trying to argue is with all this this automation you can build a Services business with a software type business model and margin structure and everything the reality is most publicly traded SAS comp have a big Services component all these are Gaga about like Self Serve this self serve that but the reality is the money is made on what exactly Pascal is talking about