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Shark Tank India Business Pitches

Sep 27, 2025

Summary

  • The meeting featured three business pitches on Shark Tank India: Gurmank's nutrition powder, Art Buzz youth hostels, and Tulua spices.
  • Gurmank received a conditional investment offer from Vinita; after negotiation, the founders accepted the deal.
  • Art Buzz discussed their business metrics and growth but did not receive an investment offer, instead receiving advice and an accelerator invitation.
  • Tulua Spices presented their dual B2B/B2C strategy but were declined by all sharks due to unclear focus and strategy, despite strong founder backgrounds.

Action Items

  • Within 3 months – Gurmank founders: Reduce marketing spend by 20% and fixed costs, aiming for 5-10% EBITDA as part of due diligence for Vinita’s investment.
  • Vinita (upon due diligence completion): Invest ₹50 lakh for 1.25% equity and ₹50 lakh debt at 10% interest for 3 years in Gurmank.
  • Art Buzz founders: Meet with Aman for OYO accelerator program advisement and potential strategic partnership.
  • Tulua founders: Revisit business focus to clarify B2B vs. B2C priorities for future fundraising.

Gurmank Nutrition Powder Pitch

  • Founders Amarpreet Singh Anand and Sahiba Kaur pitched their nutrition powder designed to fill dietary gaps, which can be added to food without altering taste, color, or smell; clinically proven to improve energy, immunity, and gut health.
  • They have launched a new product for people over 50 and claim to have helped 400 families in 18 months.
  • Sales: ₹75 lakh in first year, anticipating ₹5 crore this year, with last month’s sales at ₹35 lakh.
  • Business heavily leans on D2C (70%) and online sales, with high marketing spend (85% of net sales), repeat purchase rates of 32% in M1, and retention of 9-10% month-on-month.
  • Burn: Total ₹11 crore; lifetime sales ₹2.75 crore; founders own 60% equity combined (Amarpreet 48%, Sahiba 12%).
  • Investors were concerned about high marketing costs, low repeat customer rates, and unclear offline expansion plan.
  • Vinita offered ₹50 lakh for 1.25% equity and ₹50 lakh debt at 10% over 3 years, contingent on cost reductions and improved EBITDA; founders accepted after negotiation.

Art Buzz Youth Hostel Pitch

  • Founders Anubha (single mother, ex-CFO) and Shashank presented their youth hostel brand offering hostels with private rooms, dorms, cafés, and coworking spaces, emphasizing Instagrammable design and community vibe.
  • Business: 8 locations across India, 94 rooms/228 beds, mostly offbeat tourist destinations, with occupancy at ~51% and ADR around ₹1100 (bunk beds as low as ₹500).
  • Revenue split: 75% hostel, 13% café, 12% coworking.
  • YTD revenue: ₹3.78 crore (FY24, first eight months); target for the year: ₹6.5 crore; current EBITDA -10%.
  • Total capex: Approx. ₹4.5 crore (including losses and pre-ops costs), all self-funded.
  • Challenges: Loss-making, still ramping up occupancy, and lack of clear positioning (confusion between youth focus and broad customer base).
  • Sharks advised focusing on core customer segment (Gen Z/solo youth travelers) to enhance brand clarity and scalability.
  • Aman invited Art Buzz to join the OYO accelerator for mentorship and strategic support; no direct investment was made.

Tulua Spices Pitch

  • Founders Richi Dave and Hitesh Dave (father-daughter) pitched Tulua, a clean-label spice and ready-to-cook paste brand, now focusing mainly on whole spices for the HoReCa (Hotels, Restaurants, Cafés) segment.
  • Revenue: Grew from ₹8 lakh (2021) to ₹2.9 crore (current FY), with a shift toward positive EBITDA (+3%).
  • Distribution: 92% B2B HoReCa, 8% D2C; presence in Mumbai, expanding to Pune and Surat; over 100 restaurant partners.
  • Strategy: Competitive pricing, high-quality sourcing (e.g., Lakadong turmeric), and maintaining D2C for brand-building.
  • Sharks noted strong founder-market fit but cited lack of clarity and focus between B2B and B2C, and inconsistent vision, as reasons for not investing.
  • All sharks declined investment but encouraged founders to streamline focus for future opportunities.

Decisions

  • Investment in Gurmank by Vinita approved, with conditions — Founders must cut marketing and fixed costs and reach positive EBITDA within 3 months before the deal is finalized. Rationale: High marketing spend and low retention rates made current valuation risky without operational improvements.
  • No investment in Art Buzz or Tulua — Both declined due to unclear business focus and financial concerns; advice offered for strategic re-alignment.

Open Questions / Follow-Ups

  • Will Gurmank successfully meet the 3-month operational and EBITDA targets required to close Vinita’s investment?
  • Can Art Buzz achieve higher, consistent occupancy and clarify their core customer segment?
  • Will Tulua establish a clearer strategy regarding B2B vs. B2C focus for future scaling and investment?