Facebook Ads Strategy for Contractors and Construction Companies

Key Points

• Focus on lead quality over quantity
• Importance of getting high-quality leads that fill out detailed surveys
• Aim for leads around $30-$40 per lead for full remodels and full construction

Strategies for High-Quality Leads

• Use image and video ads to attract attention
• Optimize campaigns around scheduled appointments
• Use detailed surveys to qualify leads
  • Ask questions about cabinets, countertops, floor plans, project status, timing, etc.
• Example: 99 leads from landing page with over 50% booking rate

Landing Pages and Follow-Up

• Ask for more than just name, email, and phone
• Include detailed questions to qualify the lead
• Example questions: zip code, project details, readiness to hire, timing

Booking Phone Consultations

• Encourage leads to book phone consultations
• Use automated text messages to confirm and remind leads of appointments
• Example of automation: text message confirming consultation time

Tools and Systems

• Integrate systems like moreestimates.com for automated follow-ups and bookings
• Use free calendar tools if no integrated system is available
• Automatic follow-up texts with project information and testimonials
• Example: green exterior remodeling video ad

Ad Types and Examples

• Video Ads: Showcase completed projects and customer testimonials
• Image Ads: Use collage images with testimonials and special offers
  • Example: October Halloween special - $1000 off full bathroom and kitchen remodels

Retargeting

• Retarget website visitors from various sources (SEO, radio, TV ads, etc.)
• Example: Retargeting similar to Amazon product ads

Additional Tips

• Respond to leads as quickly as possible
• Test Google ads alongside Facebook ads
• Use detailed questions to improve lead quality
• Retarget people who have shown interest but not yet converted

Conclusion

• One company per area policy to avoid competition
• Offer free consultations and advice
• Use testimonials and case studies to build trust

Resources

• MoreEstimates.com for integrated lead management system
• Free trials to test the system before committing