What Does a Marketing Coordinator Do? Your Guide (2025)

Overview

• Role: Marketing coordinators work with management teams to enhance marketing efforts by managing advertising campaigns.
• Functions: Develop, coordinate, and execute marketing campaigns; analyze market trends; track sales data.

Types of Marketing Coordinators

• Content Marketing Coordinator: Manages content across blogs, social media, etc.
• Product Account Coordinator: Supports sales teams, improves customer relations.
• Influencer Marketing Coordinator: Manages influencer partnerships.
• Digital Marketing Coordinator: Designs digital strategies to drive traffic or enhance brand recognition.
• Social Media Marketing Coordinator: Develops social media campaigns to grow brand audience.

Essential Skills for Marketing Coordinators

Technical Skills

• Sales data analysis
• Market research
• Creation of promotional materials
• Execution of marketing campaigns
• Evaluation of market trends
• Audience targeting
• Use of web tools (HTML, CSS, JavaScript)
• SEO/SEM management
• Project management

Workplace Skills

• Communication
• Organization
• Creativity
• Analytical capability
• Teamwork
• Ambition

Salary Insight

• Average annual salary: $54,023 (US)
• 1-3 years experience: $53,813
• 7-9 years experience: $59,946
• Salary includes base pay and additional compensation.

Path to Becoming a Marketing Coordinator

Step 1: Earn a Degree

• Obtain a bachelor's degree in marketing or advertising.

Step 2: Gain Marketing Experience

• Start as an intern; progress to entry-level positions (e.g., marketing specialist).
• Advance to leadership roles and eventually to a marketing coordinator.

Step 3: Build Technical Skills

• Take courses or obtain certifications in marketing skills (SEO, analytics, etc.).

Step 4: Enhance Your Resume

• Highlight relevant qualifications and achievements.
• Use action verbs and quantify outcomes where possible.

Step 5: Secure a Marketing Coordinator Position

• Apply to relevant job openings; prepare for interviews using the STAR method.

Career Path

• Potential trajectory: Marketing Coordinator → Management → Director → VP → Chief Officer
• Advancing within the same company can be advantageous.

Educational Resources

• Coursera offers various certificate programs for building marketing skills:
  • Unilever Digital Marketing Analyst
  • Meta Marketing Analytics
  • Google Digital Marketing & E-commerce

Updated by Coursera Staff on Mar 14, 2025. This guide is informational; further research is encouraged to meet personal and professional goals.