This session featured an in-depth conversation between Martin and Richmond Den, an entrepreneur who developed the "tiny challenge" model for coaches, speakers, and consultants seeking fast business growth.
Richmond shared his personal journey from optometry to entrepreneurship, including his transition into life coaching, marketing, and finally developing the tiny challenge framework.
The discussion detailed the mechanics, rationale, and proven business results of the tiny challenge model, highlighting its success for both new and experienced entrepreneurs.
Richmond provided specific next steps for individuals interested in applying the tiny challenge framework to their own business.
Action Items
ASAP – Interested attendees: Visit tinychallengebook.com to obtain the free book (plus shipping) on running tiny challenges.
After obtaining the book – Book purchasers: Join the Tiny Challenge Book Club to gain access to live demonstration sessions with Richmond Den.
Ongoing – New/struggling coaches: Implement the tiny challenge model by running their first set of five-day one-on-one challenges as outlined in the book.
Post-challenge – New users: Provide Richmond with testimonials after executing a successful tiny challenge.
Richmond Den grew up in Australia, originally trained and worked as an optometrist for 10 years.
He switched to entrepreneurship after discovering a passion for marketing and personal development, initially through NLP-based coaching.
Within two years as a coach, Richmond achieved notable financial success without paid ads, earning half a million dollars.
Demand for his marketing approach led Richmond to begin teaching life coaches how to gain clients, solidifying a new business direction six years ago.
Over the past six years, Richmond and his clients have amassed over a thousand video testimonials, evidencing the effectiveness of his methods.
The Tiny Challenge Model: Overview & Rationale
The "tiny challenge" is a simplified, one-on-one version of traditional group challenges, consisting of five consecutive daily calls, each lasting 30–45 minutes.
Designed for maximum accessibility and minimal technical barriers, the tiny challenge eliminates the need for an existing audience, advanced sales skills, or complex tech setups.
Beginners are encouraged to offer the initial challenge for free or a small refundable deposit to maximize participation and learning, with a premium offer (e.g., $2,000–$5,000) presented at the end.
The model leverages reciprocity and direct value delivery, making it highly effective for building trust and converting clients without traditional selling pressure.
Participants are guided to charge what they feel confident offering, increasing prices as their certainty and results grow.
Implementation & Results
Richmond and his students report universal success in generating their first revenue online through the tiny challenge framework, often within the first few attempts.
The approach supports rapid iteration and learning: individuals can try different niches, refine their offer, and identify ideal clients through hands-on experience.
The tiny challenge can be used by established coaches experiencing business slowdowns to re-engage their audience or monetize existing lists quickly.
Advanced applications include paid challenges with "shadow seats" for observers, dramatically increasing revenue potential (e.g., up to $290,000 in one instance).
The process is designed to be low-friction, with minimal prep, no need for presentations or slides, and strong built-in accountability for both coach and client.
How to Access & Learn the Tiny Challenge
The complete framework is detailed in Richmond’s book, available for free (plus shipping) at tinychallengebook.com.
Book purchasers gain exclusive access to observe Richmond lead live tiny challenges, including Q&A opportunities.
The book provides scripts, frameworks, and structures to keep calls efficient and outcome-focused, addressing common pitfalls like overextending session times.
New users are encouraged to follow the book, run their first challenge, and share testimonials upon achieving results.
Decisions
Tiny challenge recommended as first step for new and struggling entrepreneurs — Due to its low skill and tech requirements, history of rapid results, and proven repeatable process, the tiny challenge model is strongly endorsed as the ideal entry point or business reset strategy.
Open Questions / Follow-Ups
Will the book at tinychallengebook.com remain free (plus shipping) long-term, or will there be a pricing change in the near future?
Are there future plans for additional advanced training, certification, or ongoing community for tiny challenge graduates?