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Exploring SD-WAN Benefits and Implementation

Dec 12, 2024

Channel Vision Webinar on SD-WAN

Moderator: Gerald Baldino, Editor, Channel Vision
Sponsor: Comcast Business
Speakers:

  • Bill Steen, Director of Indirect Channel and Alliance Marketing, Comcast Business
  • Josh Hendrickson, Senior Manager of SDN and SD-WAN Product Sales, Comcast Business

Overview

  • Topic: SD-WAN from racks to apps and solving networking challenges while growing recurring revenue.
  • Focus on customer needs in networking, transitioning from MPLS, and deploying SDN technology.

Agenda

  1. Customer Needs and Trends

    • Shift to cloud-dependence for business apps and IT workloads.
    • Increased reliance on mobile access to company resources.
    • Integration of social media, IoT, and streaming as business functions.
    • Demand for branch offices to match HQ experience.

  2. Software-Defined Networking (SDN) and SD-WAN

    • SDN allows software to optimize network control and applications.
    • SD-WAN extends SDN principles to wide area networks.
    • Virtualization of routers, firewalls, and WAN optimization.
    • Shift from hardware to software-based network functions.

  3. Target Markets and Use Cases

    • Focus on larger SMBs, mid-market, and smaller enterprises.
    • Industries: Healthcare, finance, retail, manufacturing, education.
    • Case studies: Enterprise needs, branch office solutions.

  4. Comcast's Unique Value Proposition

    • Nationwide availability of SD-WAN services.
    • Hybrid and multi-WAN solutions support.
    • Inclusion of security features like routers and firewalls.
    • Competitive pricing and no early termination fees (ETFs).

  5. Service Characteristics

    • Flat rate pricing for bandwidth, suitable for mid-market and above.
    • Wireless backup options.
    • Real-time service configuration.
    • Digital experience via various devices, even Alexa integration.

  6. Support and Resources

    • Training and marketing resources for partners.
    • Mobile app for real-time network management.
    • Channel Express for mobile education and content sharing.

  7. Implementation and Support

    • Dedicated operations teams for SD-WAN implementation.
    • Solutions architects for technical guidance.
    • Ongoing training and support for partners.

Key Questions Addressed

  • Opportunities in the public sector and how SD-WAN supports UCaaS.
  • Enhancing security at branch locations.
  • Implementation process and resources available.

Final Remarks

  • Comcast's commitment to supporting partners.
  • Contact information and next steps for interested parties.

Full transcript