Three friends, one campus, and a dream to launch the coolest bubble tea stall in town. Glitter straws, mango matcha fusion. They played trending songs to create a cool hangout atmosphere. For 2 weeks, it was a hit. Then silence, empty tables, shuttered windows. By week 8, it was gone. Here's the brutal truth. 42% of startups fail because nobody needs what they built. In business speak, it's called no market need. But what it really means, they built something without solving a real problem. Most entrepreneurs fall in love with their solution. But if you don't understand the customer's pain, your great idea won't matter. The best way to fail fast, start with an assumption instead of a problem. This is why the lean canvas begins with one powerful block, the problem. List three pain points, real ones, not trends, not guesses. Frustrations your customer feels every day. Let's rewind. What if the team had asked students, "What do you grab between classes?" Would you spend $6 on a drink every day? What matters more, speed, price, or flavor? They might have discovered students wanted fast, cheap energy. Waiting in line was a deal breakaker. Taste came second to caffeine and cost. Now ask, what are they using now? That's your competition. A $2.50 iced coffee from the convenience store, a $1.50 energy drink, homemade cold brew in a flask. If you're not 10 times better than their current choice, why would they switch? They failed, but they learned. Now they know what students really want. So here's the question. What should they do next? If this were your business, how would you pivot? Would you change the product? Adjust the pricing, move the location, focus less on branding and more on solving the problem based on your discoveries. How would you rebuild this idea? Because real entrepreneurs don't just launch, they adapt. Enjoying this journey. If you're finding value, hit the like button and subscribe for more insights on unlocking your true potential. Your lean canvas isn't a checklist. It's your first survival tool. And the problem block, that's where everything starts. Your challenge. Interview five real people. List three actual problems. Identify their current alternatives. Design a pivot that solves it better. They launch too fast. They miss the problem. Now they're rebuilding the right way because business ideas are easy. Solving real problems, that's how you win.