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Impact of Technology on Flashbulb Memories

May 2, 2025

Influences of Digital Technology on Emotion and Cognition

Theory: Flashbulb Memories

  • Definition: Vivid, enduring memories tied to surprising and emotionally charged events, resembling a mental photograph of the circumstances.
  • Characteristics:
    • More memorable due to frequent recall and rehearsal.
    • Triggered by critical levels of surprise, forming a permanent record of details and context.
    • Differ from ordinary memories, often resistant to forgetting due to emotional and hormonal influences.
    • Hormones enhance vividness and recall, aiding survival by avoiding similar distressing situations in the future.

Technology's Role in Flashbulb Memories

  • Impact: Technology, via images and media, can evoke strong emotional responses and promote event rehearsal.
  • Global Access: Facilitates the creation of shared and stronger flashbulb memories.

Study 1: Schaefer et al. (2011)

  • Aim: Investigate the influence of television versus personal communication on 9/11 memories.
  • Sample: 38 University of Winnipeg students, average age 20.3 years; asked to recall the 9/11 event shortly after and six months later.
  • Procedure:
    • Split into two groups: Immediate TV viewing (27) and delayed TV viewing (11).
    • Double-blind coding of responses into nine categories: time, location, activity, informant, company, attire, first thought, feelings, and subsequent actions.
  • Findings:
    • No difference in information quantity based on reception context.
    • Delayed viewing led to less detailed and consistent recall over six months.
  • Conclusions: Visual images during peak emotional surprise strengthen flashbulb memory formation.
  • Evaluation:
    • Validity: Low internal validity due to time influencing memory decay rather than viewing context.
    • Methodology: Use of open-ended questions provided qualitative data and deception to prevent rehearsal.

Study 2: Talerico et al. (2017)

  • Aim: Explore how news sources (traditional media, social media, personal communication) affect flashbulb memory formation and consistency.
  • Procedure:
    • Participants reported on learning about Osama bin Laden's assassination immediately and at later intervals.
    • Grouped by news source; analyzed memory reports for phenomenological and metacognitive features.
  • Findings:
    • Initial reports from traditional media had enhanced features compared to social media or personal sources.
    • Over time, phenomenological and metacognitive features decreased, with no source-based differences.
  • Conclusions: News source does not affect memory consistency over time, but traditional media initially enhances memory features.
  • Evaluation:
    • Methodology: Categorization by news source allowed insight into technology's impact on memory permanence.
    • Ethics: Potential psychological harm from recalling traumatic events raises ethical concerns.

Theory and Applications

  • Flashbulb Memories & Special Mechanism: Highlight the role of technology in forming consistent and shared flashbulb memories.
  • Importance of Study: Understanding the impact of technology on memory formation and consistency.

Discussion

  • Topic Sentence 1: Technology's influence is evident when comparing recall differences from various sources.
    • Study 1 (Talerico): Shows how technology facilitates detailed recollections and overt rehearsal, but testing technology's effect is complex due to other influencing factors.
  • Topic Sentence 2: Visual information from media enhances flashbulb memory formation.
    • Study 2 (Schaefer): Suggests technology's role in accurate long-term recall, but biases exist as repeat rehearsal may also enhance memory.

Conclusion

  • Technology significantly influences the formation and recall of flashbulb memories, with implications for understanding cognitive processes related to media exposure during significant events.