Lecture/Presentation Notes

Introduction

• Speaker reflects on past campaigns, noting that most were shot on an iPhone by their assistant.
• Emphasis on self-reliance; started with minimal resources.
• Introduction to the Ghetto CEO podcast episode with Mia Wright, CEO of Glamaholic Lifestyle.

Being a CEO

• Highlights how there is no formal education for being a CEO, unlike marketing or operations.
• Discusses the 'ghetto' aspect of being a CEO, meaning the unexpected and challenging tasks involved.

Interview with Mia Wright

Background

• Mia Wright is the owner and creator of Glamaholic Lifestyle, in business for 13 years.
• Started from a fashion blog in 2009 and began selling bags in 2010.

Challenges as a CEO

• Discusses the overwhelming nature of wearing multiple hats in the business.
• Personal involvement in tasks like posting on social media and managing finances.
• Difficulty in delegating tasks due to personal investment and responsibility.

Marketing Strategy

• Emphasizes Mia's natural ability and intuition in marketing.
• Importance of execution and seizing opportunities.
• Strategy revolves around creating emotional connections with customers.

Marketing and Campaigns

Execution

• Mia discusses the importance of executing ideas quickly.
• Many campaigns were low-budget, utilizing creativity and resourcefulness.

Successful Campaigns

• Many campaigns were shot at home or with minimal resources.
• Successful strategies included utilizing social media and creating engaging content.

Balancing Personal and Business Life

Family and Personal Life

• The importance of setting boundaries between personal and professional life.
• Mia includes her family in her work, creating a balanced environment.

Social Media and Community

• Cultivates a strong personal connection with her audience.
• Communicates openly with followers, maintaining transparency and trust.

Entrepreneurship Challenges

Loneliness and Growth

• Discusses loneliness at the top, especially as personal and professional relationships change.

Problem Solving

• Emphasizes the need for communication and honesty when dealing with business challenges.

Conclusion

• Mia's story emphasizes starting with what you have and growing from there.
• Plans to continue growing Glamaholic Lifestyle and explore new ventures like a cannabis company.

Key Takeaways

• Importance of execution in business.
• Balancing personal involvement with delegation.
• Building genuine connections with customers.
• The evolving nature of entrepreneurship and the personal growth it entails.