Bentley Goes Big, Bold, And Biometric at Auto Shanghai 2025
Introduction
- Event: Auto Shanghai 2025
- Company: Bentley, a British luxury carmaker
- Unveiled Models: Three new models — Continental GT, Continental GT Convertible, and Flying Spur
- Theme: High-end luxury, bold designs, and innovative technology
Company Overview
- Parent Corporation: Volkswagen
- Founded: 1919 by H. M. Bentley & W. O. Bentley
- Headquarters: Crewe, England
- Current CEO: Adrian Hallmark
- 2022 Sales: 14,659 vehicles
- 2022 Revenue: $3.02 Billion
New Models Overview
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Continental GT and Convertible
- Variants: Base, Azure (wellness focus), Speed (high performance)
- Powertrain: High Performance Hybrid with 4.0-liter V8 and electric motor
- Output: 671 HP and 686 LB-FT of torque
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Flying Spur
- Features: 200-MPH capability, luxury wellness features like ventilation and massage modes
- Design: Chrome matrix grille, illuminated treadplates
Key Features of Azure Trim
- Focus: Luxury wellness
- Interior: Mood lighting, 3D diamond quilting, heated neck warmer
- Design: Gloss black grille with vertical vanes, 22-inch wheels
- Materials: Contrast stitching, crown-cut walnut, bespoke embroidery
Bentayga Extended Wheelbase Azure
- Positioning: Luxury SUV
- Unique Aspect: Luxury by neuroscience
- Features: NVH damping, 22-way massaging seats, couture-approved paint
- Customization: 24 billion trim combinations available
Marketing Message
- Hybrid and Wellness: Emphasizes hybrid technology without compromises
- Luxury and Performance: Blends opulence with high performance metrics
Conclusion
Bentley's presentation at Auto Shanghai 2025 highlights its commitment to combining luxury with advanced technology and performance, emphasizing a future where opulence meets innovation.