Notes on Digital Marketing: Online Advertising

the most lucrative skill as a digital marketer is that of advertising hi everyone I'm isan Sharma and if you want to become a digital marketer you cannot miss this one big industry in 2024 and that is of online advertising and this is what today's video is all about I'll be going in depth talking about how ads work what will you be doing as a ads manager and how can you make sure that that you get results for your company was till the end because I will reveal a free report released by HubSpot that will give you amazing insights in the world of social media marketing but let's start from the basics online advertising has existed since the dawn of 2000 there were people who were running ads from that year itself and today it is one of the best ways to scale a company businesses all around the world are spending billions of every single year into advertising online and your opportunity is to become an ad manager in all of these companies and make a ton of money doing so now in the broad umbrella of advertising we have Google adword so anything that you search on Google and you see a ad at the top you see a link at the top which has ad written on it that is a Google ad you can also find find banner ads of Google placed on websites placed on apps it could be a video it could be a photo you would have also seen a ton of videos on this platform itself running as ads on YouTube so that is a field of YouTube ads but another huge category is meta ads meta has this huge platform called as a Facebook ad manager which tons of companies use to manage their own ad I myself got my first internship as an ads manager and all I was doing is to create ads and to measure its success in a business and that is what I will be breaking down today in this video to keep it short today we are just focusing on meta ads and YouTube ads so that by the end of this video you become a social media ads ninja now before I talk about Facebook ads I want to tell you two things number one if you want to genu ly learn about Facebook ads and how they work Facebook blueprint is a platform made by Facebook itself where you can go and you can take courses you can get a certificate you can become a certified ads manager for Facebook and then you can get opportunities so go check that out they also have some free courses and once you're done with that you can check out this amazing website called as Facebook ad Library if you want to become a better Advertiser go on Facebook ads library and just search for something right the location is India we we've clicked on all ads and you can just search something like protein if you click on protein you will basically get all the ads on Facebook which have the term protein in them and that is the best part about Facebook everything is very transparent you can see the ad that any company is running and you can see how are they doing it you can do competitor research you can analyze what a company did right and why are they running this particular ad for so long if some ad is working and running for a very long time it might mean that it is getting them results and you can take learnings from that ad and get better and give more feedback to your own company and product so that is a secret way for you to become better at Facebook ads right and even Google has this right so you can go to Google ads library and you can see all the transparent ads that any other compan is running on Google ads now to be a successful digital marketer it is crucial for you to know the current social media trends it helps you anticipate upcoming industry shifts and ensures that you optimize campaigns staying ahead of the latest social media strategies however this data is often overwhelming and difficult to find I usually prefer relying on Expert research and this report by HubSpot is a game changer they surveyed over 1,500 social media marketers around the world and compiled their findings in the 2024 social media trends report the report delves into several social media trends including Community Building influencer marketing short form videos content creation Ai and platform specific strategies along with this it also offers you practical tips to implement the trends like where to use different types of social media video content when to use paid versus organic content on social media and much more what really caught my attention was the part of the report which talks about 10 ways to get ahead of the curve in 2024 I can't stress enough on how essential it is to stay ahead of the trends it lets you explore new opportunities to reach your target audience more effectively believe me it is insane to think that you can get all of this for absolutely free so if you want to become a pro at social media and marketing I highly recommend you to check the link in the description and download HubSpot social media trends report but today let's start with meta ads so Facebook ads manager is what I started using back in April of 2020 it's been four years and the first thing I did was to get access to that account so when you get an opportunity to work at a company they will add you in that page in that Facebook page and through that you can access their ads manager now when you go to that ads manager you will see something called as a campaign now in the terms of marketing campaign is an overall project that some company is working on to promote something to have a goal at the end right so there is a campaign objective which you need to understand very well before we do anything else even before you run any AD you need to First understand what is the objective of this campaign I'll give you examples let's say that you have an event that the company is organizing and you want people to sign up for this online event now this is a campaign in which you want signups you want people to enter their details and press on enter so this is a lead campaign the objective is to generate leads for people to attend this event let's say that your company recorded a podcast with a very famous person and you are creating clips of that and you are putting that as an ad so that your company gains reputation from the reputation of this big Creator on your clip so here the campaign objective is to create more awareness is to create more brand awareness for the company that you have and there are multiple types of objectives right you have awareness campaigns you have traffic campaigns you have app promotion campaigns to drive app installs you also have lead generation campaigns you have sales campaigns in which you just want to sell to people let's say that you run a clothing store and you created this amazing looking t-shirt right and you want to get people to buy that t-shirt so you are going to go for the sales objective and there your Roi is on the terms of number of sales people had people ordering that t-shirt is your end goal so depending on these you can have multiple objectives engagement could be a objective and so forth these were the basic examples of what objective you need to have in mind once you have the objective that okay I want sales I want awareness engagement traffic leads app promotion then you can move on to the second part so first you click for example let's say click on lead gen you click on that press on enter the next step is to enter into the ad set so under each campaign you have multiple ad sets and underneath each ad set there are multiple ads singular ads which are running on the platform now in that ad set you have multiple options first of all is to set a budget right like what budget do you have how much can you invest and what is the schedule for example let's say the event that you want people to register for is happening in a week so you want people to sign up in this week itself right so that is your schedule for the ad set that you are running and the next part is the budget that you can invest for example let's say your budget is about $1,000 and you only want to spend $500 on Facebook ads so you go here and put in $500 over there so that basically means that Facebook has about 40,000 rupees and it has about 7 days to distribute the ad in the most optimal way possible possible the next step is to create an audience who will see this ad right who do you want to sign up for your webinar for your event that is what you create over there and there are various categories and parameters number one maybe you want to sort by the age someone has right maybe you only want people who are 25 to 35 you can enter that very precisely maybe you want people who are only based in Delhi maybe you want people who are only based in greater kalash gk1 gk2 or you want people who are in a very specific region you can very specifically direct your ads to that locality maybe your target is people who are only located in bandra in Mumbai so you can very particularly enter that location the next step is the interest that people have let's say the event your company is creating is all about AI right so you would want to cater it to people who are into tech people who are into creative Fields so you can put that you can put people who are either married people who are single people who have particular interests people who are following certain pages people you can also filter through device right so if you want someone who only has iPhones you can pick that right so you have various different things that you can pick from you have various different interests that you can pick from and accordingly on the side while you are entering all these details you will see the estimated audience right so at the start you will have a huge number you'll have some number who is which is in cors and cors but when you start creating those filters that I want people who are only in Delhi I want people who are only 25 to 35 I want people who are engaged buyers this is also a thing that you can enter in the interest section so when you do that you are creating and that you want people who are in Delhi people who are 25 to 35 people who are married people who are engaged buyers and and you can create more interests and that will just create a very small number of people let's say that the total number of people this ad can be shown to now is 2 lakh people for example so that is your total audience on Facebook which can see your ad according to the audience that you've just created all right makes sense and the next step is for you to create the ad this is the part wherein you select where do you want to place this ad on meta again meta has different platforms you have Facebook you have Instagram you have messenger so you pick where do you want people to see this ad right maybe you want people to consume this ad on Instagram where in Instagram do you want it to be an Instagram story do you want it to be an Instagram real promotion do you want it to be an Instagram post which comes in the feed when you are scrolling so all of that you have to specify over there and be very clear about it right so you click on that and then you have different ads that you have to create once you figure out the placement the next step is to focus on the format right like what are you showing do you want to show a carousal which has multiple images do you want to show a video do you want to show a photo what is it that you want people to see the next step is for you to create that creative which is what I also did so I used to sit down and create those pictures which would go on as the ad itself right so the next step is to create the copy so the normal ad looks like this you have the name of the company then you have some copy which is some text and then you have a picture and at the very end you have a button which is a call to action so you first focus on the creative video carousal picture whatever it is you make that the next step is to work on the copy and this is where the importance of a great copywriter comes into the picture and once you have the copy ready the next step is to focus on the CTA right now call to action is basically what do you want them to take as an action right it could be register now or it could be shop now learn more there are multiple of these buttons as you can see on the screen so you can pick any of these depending on the objective that you have for this campaign and for this ad set once you're done with this next step is for you to start this campaign or to schedule this campaign and why do we have multiple ads in a ad set because we want to test out different formats we want to AB test we want to see what works and what doesn't now Facebook will experiment with different formats right so it will run all of your ads the ads you've created in the ad set and it would measure which ad performs better and the ad which is performing better it would double down on showing that ad even more so you don't have to do it manually but you can literally just see the numbers and that is where the measurement part comes so when your ad is running you will see particular numbers on your screen in the ad manager when you go onto any AD you can see particular numbers something like CPL view cost per Landing view CPC cost per click cpv cost per view CPA cost per acquisition there are keywords like these which you will have to learn about and depending on what objective you have for for the campaign you can look at that particular keyword and you can optimize for that at the end Facebook has this option called as return on ad spend row as they call it and you can see what is the row as of your current ad to explain you roaz let's say that you invest 100 rupees into your ad and you get a sale of 150 rupees that 50 rupees is your Roi that is your roas right so that is essentially how it works this is what the measurement part looks like and you would always be AB testing but you can only AB test with one parameter in place either you AB test with the button the CTA that you have or you a test with the creative that you've put or you AB test with the copy that you have if you will a test with everything at once you will not be able to tell if one ad performs better why is is that so is it because of a good copy is it because of an effective button CTA or is it because of a great copy or is it because of the great creative that I have created so that is how it works that was the basics of Facebook ads now if anyone clicks on learn more or shop now on your ad they will go onto a page which is called as a landing page of your website now now it is advised that according to your objective and what you want people to do you should make a separate landing page they should not go on your business page they should not go on Market up.com yeah Market up.in they should go onto a new page which is tracked so the page views are tracked and everything is tracked because of the link that you've put over there so people click on that and they visit your page this is where the next step starts because now you have create a funnel people who see your ad they click on your ad they come to your landing page they look at your products let's say you're selling clothes they look at your T-shirt they click on that t-shirt which shows intent that they're interested in this t-shirt and then they click on add to cart after scrolling and looking at everything they select their size they click on add to card the next step is that they go to their cart and the next step is that they proceed to check out right they now want to buy it the next step is that they enter all the details and then they click on get payment and that is when they pay they enter their card details and then the payment is done and the sale is made and you are happy now if you look at this whole chain it has multiple touch points and you want to make sure that your UI and your landing page is so intuitive that your customer goes through every step seamlessly but if they don't you can actually track where did someone leave did someone leave by clicking on your product which means that product is not good enough did someone leave at checkout which means that they wanted to buy but then they stopped they deleted the app they closed the web page could be anything then what happens is you do retargeting so you have something called as Facebook pixel on your landing page which tracks everything so every user journey is tracked and then you create an audience of people who were interested but did not purchase your product yeah for people who have already purchased something so now you have different audience personas people who came to your website but did not order anything people who proceeded to check out did not pay people who already paid got their first order now you can create new campaigns to retarget these same people sometimes what happens is you see an ad once you don't take an action but if you see an ad multiple times then you have a brand recall t-shirt let me again order it yeah okay that t-shirt did not look good but brand let me purchase now so it is all about getting in front of your user again and again that repeated retargeting when done over multiple times leads to a sale if everything works so that is how retargeting works that is how Facebook ads generally work and operate there are again lots of different things the second part is you yoube ads right now again YouTube ads is a place wherein you would create a campaign in which you would Define the demographic who do you want to Target what is the age group like how much do you want to spend what is the duration very similar right just like Facebook ads what are their interests right do you want people who consume content of particular creators do you want to Target them so you can pick all of that what is the placement do you want to be a mid-roll ad do you want to be a ad that runs the beginning of a video do you want it to be a banner ad do you want it to be a ad in your feed in your browse feied how do you want your ad to be visible mention that and be very clear about that and that is how you create YouTube ads again very simple platform just like Facebook so that is how it works and the way you will be charged on YouTube is also very different there is something called as cost per view for cost per click if anyone views your video you pay for that if anyone clicks on the video and watches it then you pay for that so you can pick between any of these and the way the rate is decided is based on the system called as bidding strategy so on YouTube there are ads everywhere if you want your ad to be visible at a particular point to a particular audience you have to compete with other businesses with the bids of other businesses so every business will put a bid that I will pay this much and with that bidding system YouTube has this automatic bidding system and it picks the best price for you in which you can show the ad to the person that you want to interact with and accordingly your money will be deducted from your account so that is how it basically works I hope I'm making some sense if I am hit the like button please share it with a friend of yours I have taken a lot lot of time to make this whole whole video moving on to LinkedIn ads now LinkedIn ads is more for people who are into B2B if you are working in a B2B company and you just want to deal with businesses then LinkedIn ads might be the place for you it is again very similar you click on the objective of the campaign you have a copy you have a creative maybe you want people to download a free report you've created right very simple example so you build that and you publish that ad so it would basically have a report and it would say download free report you would enter your details and you will get the report downloaded right or you want people to sign up for your event or you want people to give their information and you would call them back lead generation and that is essentially how it works right if you want people to start a free trial of your product then you create that objective and that ad on LinkedIn but again I think uh if you are just getting started you would mostly be working with Facebook ads uh or YouTube ads in the beginning LinkedIn ad is something which only works for B2B companies I've just talked about that's how it works Twitter ads again is very similar uh all these platforms are similar they all have their ad managers that you can go to and you can start advertising um and depending on who you're targeting you'll have to pay the amount now of course if you're targeting someone who lives in Davi or a very tier 2 tier three tier four um part of the country country you will have to spend less money and you get you can get a ton of traction but if you are targeting someone who is very affluent who actually purchases things who buys you would have to Shell out a lot of money for that to get in front of those eyeballs that's how it works this was a basic idea of advertising online we will touch Google ads separately and I will go in depth about that as well but learning this skill as a digital marketer will get you amazing opportunities right so again go on Facebook ad Library search for keywords and look at the ads that are actually working and learn are they using a picture are they using a video that people are watching it for long notice all of that lookat understand why should you run an ad as an Instagram story in what case why should you run an ad as as a Instagram real what should be the objective that will make you run ad on Instagram real so think about all of that and I wish you all the very best check out hubspot's social media trends Report with the link in the description description will also have a ton of other resources for you to become a better digital marketer in 2024 get started if you have any questions let me know Below in the comment section if you're still watching WR in the comment section I watch till the very end click a screenshot of this video and put it on social media and tag me at ishan Sharma 7390 I work really hard to bring you the best guides possible for completely free and I would appreciate a subscribe from you so far thank you I'll see you in the next one bye [Music] oh

the most lucrative skill as a digital marketer is that of advertising hi everyone I&#39;m isan Sharma and if you want to become a digital marketer you cannot miss this one big industry in 2024 and that is of online advertising and this is what today&#39;s video is all about I&#39;ll be going in depth talking about how ads work what will you be doing as a ads manager and how can you make sure that that you get results for your company was till the end because I will reveal a free report released by HubSpot that will give you amazing insights in the world of social media marketing but let&#39;s start from the basics online advertising has existed since the dawn of 2000 there were people who were running ads from that year itself and today it is one of the best ways to scale a company businesses all around the world are spending billions of every single year into advertising online and your opportunity is to become an ad manager in all of these companies and make a ton of money doing so now in the broad umbrella of advertising we have Google adword so anything that you search on Google and you see a ad at the top you see a link at the top which has ad written on it that is a Google ad you can also find find banner ads of Google placed on websites placed on apps it could be a video it could be a photo you would have also seen a ton of videos on this platform itself running as ads on YouTube so that is a field of YouTube ads but another huge category is meta ads meta has this huge platform called as a Facebook ad manager which tons of companies use to manage their own ad I myself got my first internship as an ads manager and all I was doing is to create ads and to measure its success in a business and that is what I will be breaking down today in this video to keep it short today we are just focusing on meta ads and YouTube ads so that by the end of this video you become a social media ads ninja now before I talk about Facebook ads I want to tell you two things number one if you want to genu ly learn about Facebook ads and how they work Facebook blueprint is a platform made by Facebook itself where you can go and you can take courses you can get a certificate you can become a certified ads manager for Facebook and then you can get opportunities so go check that out they also have some free courses and once you&#39;re done with that you can check out this amazing website called as Facebook ad Library if you want to become a better Advertiser go on Facebook ads library and just search for something right the location is India we we&#39;ve clicked on all ads and you can just search something like protein if you click on protein you will basically get all the ads on Facebook which have the term protein in them and that is the best part about Facebook everything is very transparent you can see the ad that any company is running and you can see how are they doing it you can do competitor research you can analyze what a company did right and why are they running this particular ad for so long if some ad is working and running for a very long time it might mean that it is getting them results and you can take learnings from that ad and get better and give more feedback to your own company and product so that is a secret way for you to become better at Facebook ads right and even Google has this right so you can go to Google ads library and you can see all the transparent ads that any other compan is running on Google ads now to be a successful digital marketer it is crucial for you to know the current social media trends it helps you anticipate upcoming industry shifts and ensures that you optimize campaigns staying ahead of the latest social media strategies however this data is often overwhelming and difficult to find I usually prefer relying on Expert research and this report by HubSpot is a game changer they surveyed over 1,500 social media marketers around the world and compiled their findings in the 2024 social media trends report the report delves into several social media trends including Community Building influencer marketing short form videos content creation Ai and platform specific strategies along with this it also offers you practical tips to implement the trends like where to use different types of social media video content when to use paid versus organic content on social media and much more what really caught my attention was the part of the report which talks about 10 ways to get ahead of the curve in 2024 I can&#39;t stress enough on how essential it is to stay ahead of the trends it lets you explore new opportunities to reach your target audience more effectively believe me it is insane to think that you can get all of this for absolutely free so if you want to become a pro at social media and marketing I highly recommend you to check the link in the description and download HubSpot social media trends report but today let&#39;s start with meta ads so Facebook ads manager is what I started using back in April of 2020 it&#39;s been four years and the first thing I did was to get access to that account so when you get an opportunity to work at a company they will add you in that page in that Facebook page and through that you can access their ads manager now when you go to that ads manager you will see something called as a campaign now in the terms of marketing campaign is an overall project that some company is working on to promote something to have a goal at the end right so there is a campaign objective which you need to understand very well before we do anything else even before you run any AD you need to First understand what is the objective of this campaign I&#39;ll give you examples let&#39;s say that you have an event that the company is organizing and you want people to sign up for this online event now this is a campaign in which you want signups you want people to enter their details and press on enter so this is a lead campaign the objective is to generate leads for people to attend this event let&#39;s say that your company recorded a podcast with a very famous person and you are creating clips of that and you are putting that as an ad so that your company gains reputation from the reputation of this big Creator on your clip so here the campaign objective is to create more awareness is to create more brand awareness for the company that you have and there are multiple types of objectives right you have awareness campaigns you have traffic campaigns you have app promotion campaigns to drive app installs you also have lead generation campaigns you have sales campaigns in which you just want to sell to people let&#39;s say that you run a clothing store and you created this amazing looking t-shirt right and you want to get people to buy that t-shirt so you are going to go for the sales objective and there your Roi is on the terms of number of sales people had people ordering that t-shirt is your end goal so depending on these you can have multiple objectives engagement could be a objective and so forth these were the basic examples of what objective you need to have in mind once you have the objective that okay I want sales I want awareness engagement traffic leads app promotion then you can move on to the second part so first you click for example let&#39;s say click on lead gen you click on that press on enter the next step is to enter into the ad set so under each campaign you have multiple ad sets and underneath each ad set there are multiple ads singular ads which are running on the platform now in that ad set you have multiple options first of all is to set a budget right like what budget do you have how much can you invest and what is the schedule for example let&#39;s say the event that you want people to register for is happening in a week so you want people to sign up in this week itself right so that is your schedule for the ad set that you are running and the next part is the budget that you can invest for example let&#39;s say your budget is about $1,000 and you only want to spend $500 on Facebook ads so you go here and put in $500 over there so that basically means that Facebook has about 40,000 rupees and it has about 7 days to distribute the ad in the most optimal way possible possible the next step is to create an audience who will see this ad right who do you want to sign up for your webinar for your event that is what you create over there and there are various categories and parameters number one maybe you want to sort by the age someone has right maybe you only want people who are 25 to 35 you can enter that very precisely maybe you want people who are only based in Delhi maybe you want people who are only based in greater kalash gk1 gk2 or you want people who are in a very specific region you can very specifically direct your ads to that locality maybe your target is people who are only located in bandra in Mumbai so you can very particularly enter that location the next step is the interest that people have let&#39;s say the event your company is creating is all about AI right so you would want to cater it to people who are into tech people who are into creative Fields so you can put that you can put people who are either married people who are single people who have particular interests people who are following certain pages people you can also filter through device right so if you want someone who only has iPhones you can pick that right so you have various different things that you can pick from you have various different interests that you can pick from and accordingly on the side while you are entering all these details you will see the estimated audience right so at the start you will have a huge number you&#39;ll have some number who is which is in cors and cors but when you start creating those filters that I want people who are only in Delhi I want people who are only 25 to 35 I want people who are engaged buyers this is also a thing that you can enter in the interest section so when you do that you are creating and that you want people who are in Delhi people who are 25 to 35 people who are married people who are engaged buyers and and you can create more interests and that will just create a very small number of people let&#39;s say that the total number of people this ad can be shown to now is 2 lakh people for example so that is your total audience on Facebook which can see your ad according to the audience that you&#39;ve just created all right makes sense and the next step is for you to create the ad this is the part wherein you select where do you want to place this ad on meta again meta has different platforms you have Facebook you have Instagram you have messenger so you pick where do you want people to see this ad right maybe you want people to consume this ad on Instagram where in Instagram do you want it to be an Instagram story do you want it to be an Instagram real promotion do you want it to be an Instagram post which comes in the feed when you are scrolling so all of that you have to specify over there and be very clear about it right so you click on that and then you have different ads that you have to create once you figure out the placement the next step is to focus on the format right like what are you showing do you want to show a carousal which has multiple images do you want to show a video do you want to show a photo what is it that you want people to see the next step is for you to create that creative which is what I also did so I used to sit down and create those pictures which would go on as the ad itself right so the next step is to create the copy so the normal ad looks like this you have the name of the company then you have some copy which is some text and then you have a picture and at the very end you have a button which is a call to action so you first focus on the creative video carousal picture whatever it is you make that the next step is to work on the copy and this is where the importance of a great copywriter comes into the picture and once you have the copy ready the next step is to focus on the CTA right now call to action is basically what do you want them to take as an action right it could be register now or it could be shop now learn more there are multiple of these buttons as you can see on the screen so you can pick any of these depending on the objective that you have for this campaign and for this ad set once you&#39;re done with this next step is for you to start this campaign or to schedule this campaign and why do we have multiple ads in a ad set because we want to test out different formats we want to AB test we want to see what works and what doesn&#39;t now Facebook will experiment with different formats right so it will run all of your ads the ads you&#39;ve created in the ad set and it would measure which ad performs better and the ad which is performing better it would double down on showing that ad even more so you don&#39;t have to do it manually but you can literally just see the numbers and that is where the measurement part comes so when your ad is running you will see particular numbers on your screen in the ad manager when you go onto any AD you can see particular numbers something like CPL view cost per Landing view CPC cost per click cpv cost per view CPA cost per acquisition there are keywords like these which you will have to learn about and depending on what objective you have for for the campaign you can look at that particular keyword and you can optimize for that at the end Facebook has this option called as return on ad spend row as they call it and you can see what is the row as of your current ad to explain you roaz let&#39;s say that you invest 100 rupees into your ad and you get a sale of 150 rupees that 50 rupees is your Roi that is your roas right so that is essentially how it works this is what the measurement part looks like and you would always be AB testing but you can only AB test with one parameter in place either you AB test with the button the CTA that you have or you a test with the creative that you&#39;ve put or you AB test with the copy that you have if you will a test with everything at once you will not be able to tell if one ad performs better why is is that so is it because of a good copy is it because of an effective button CTA or is it because of a great copy or is it because of the great creative that I have created so that is how it works that was the basics of Facebook ads now if anyone clicks on learn more or shop now on your ad they will go onto a page which is called as a landing page of your website now now it is advised that according to your objective and what you want people to do you should make a separate landing page they should not go on your business page they should not go on Market up.com yeah Market up.in they should go onto a new page which is tracked so the page views are tracked and everything is tracked because of the link that you&#39;ve put over there so people click on that and they visit your page this is where the next step starts because now you have create a funnel people who see your ad they click on your ad they come to your landing page they look at your products let&#39;s say you&#39;re selling clothes they look at your T-shirt they click on that t-shirt which shows intent that they&#39;re interested in this t-shirt and then they click on add to cart after scrolling and looking at everything they select their size they click on add to card the next step is that they go to their cart and the next step is that they proceed to check out right they now want to buy it the next step is that they enter all the details and then they click on get payment and that is when they pay they enter their card details and then the payment is done and the sale is made and you are happy now if you look at this whole chain it has multiple touch points and you want to make sure that your UI and your landing page is so intuitive that your customer goes through every step seamlessly but if they don&#39;t you can actually track where did someone leave did someone leave by clicking on your product which means that product is not good enough did someone leave at checkout which means that they wanted to buy but then they stopped they deleted the app they closed the web page could be anything then what happens is you do retargeting so you have something called as Facebook pixel on your landing page which tracks everything so every user journey is tracked and then you create an audience of people who were interested but did not purchase your product yeah for people who have already purchased something so now you have different audience personas people who came to your website but did not order anything people who proceeded to check out did not pay people who already paid got their first order now you can create new campaigns to retarget these same people sometimes what happens is you see an ad once you don&#39;t take an action but if you see an ad multiple times then you have a brand recall t-shirt let me again order it yeah okay that t-shirt did not look good but brand let me purchase now so it is all about getting in front of your user again and again that repeated retargeting when done over multiple times leads to a sale if everything works so that is how retargeting works that is how Facebook ads generally work and operate there are again lots of different things the second part is you yoube ads right now again YouTube ads is a place wherein you would create a campaign in which you would Define the demographic who do you want to Target what is the age group like how much do you want to spend what is the duration very similar right just like Facebook ads what are their interests right do you want people who consume content of particular creators do you want to Target them so you can pick all of that what is the placement do you want to be a mid-roll ad do you want to be a ad that runs the beginning of a video do you want it to be a banner ad do you want it to be a ad in your feed in your browse feied how do you want your ad to be visible mention that and be very clear about that and that is how you create YouTube ads again very simple platform just like Facebook so that is how it works and the way you will be charged on YouTube is also very different there is something called as cost per view for cost per click if anyone views your video you pay for that if anyone clicks on the video and watches it then you pay for that so you can pick between any of these and the way the rate is decided is based on the system called as bidding strategy so on YouTube there are ads everywhere if you want your ad to be visible at a particular point to a particular audience you have to compete with other businesses with the bids of other businesses so every business will put a bid that I will pay this much and with that bidding system YouTube has this automatic bidding system and it picks the best price for you in which you can show the ad to the person that you want to interact with and accordingly your money will be deducted from your account so that is how it basically works I hope I&#39;m making some sense if I am hit the like button please share it with a friend of yours I have taken a lot lot of time to make this whole whole video moving on to LinkedIn ads now LinkedIn ads is more for people who are into B2B if you are working in a B2B company and you just want to deal with businesses then LinkedIn ads might be the place for you it is again very similar you click on the objective of the campaign you have a copy you have a creative maybe you want people to download a free report you&#39;ve created right very simple example so you build that and you publish that ad so it would basically have a report and it would say download free report you would enter your details and you will get the report downloaded right or you want people to sign up for your event or you want people to give their information and you would call them back lead generation and that is essentially how it works right if you want people to start a free trial of your product then you create that objective and that ad on LinkedIn but again I think uh if you are just getting started you would mostly be working with Facebook ads uh or YouTube ads in the beginning LinkedIn ad is something which only works for B2B companies I&#39;ve just talked about that&#39;s how it works Twitter ads again is very similar uh all these platforms are similar they all have their ad managers that you can go to and you can start advertising um and depending on who you&#39;re targeting you&#39;ll have to pay the amount now of course if you&#39;re targeting someone who lives in Davi or a very tier 2 tier three tier four um part of the country country you will have to spend less money and you get you can get a ton of traction but if you are targeting someone who is very affluent who actually purchases things who buys you would have to Shell out a lot of money for that to get in front of those eyeballs that&#39;s how it works this was a basic idea of advertising online we will touch Google ads separately and I will go in depth about that as well but learning this skill as a digital marketer will get you amazing opportunities right so again go on Facebook ad Library search for keywords and look at the ads that are actually working and learn are they using a picture are they using a video that people are watching it for long notice all of that lookat understand why should you run an ad as an Instagram story in what case why should you run an ad as as a Instagram real what should be the objective that will make you run ad on Instagram real so think about all of that and I wish you all the very best check out hubspot&#39;s social media trends Report with the link in the description description will also have a ton of other resources for you to become a better digital marketer in 2024 get started if you have any questions let me know Below in the comment section if you&#39;re still watching WR in the comment section I watch till the very end click a screenshot of this video and put it on social media and tag me at ishan Sharma 7390 I work really hard to bring you the best guides possible for completely free and I would appreciate a subscribe from you so far thank you I&#39;ll see you in the next one bye [Music] oh

Transcript for:Notes on Digital Marketing: Online Advertising

Transcript for:
Notes on Digital Marketing: Online Advertising