accounting is often seen as a complex and intimidating field but at its core it relies on a set of fundamental principles and Concepts that serve as the foundation for all financial recordkeeping and Reporting in this video we will discuss these accounting principles and Concepts in simple language making them easily understandable for everyone whether you're a student a small business owner or just someone looking to gain a better grasp of financial matters first principle the acral principle imagine you run a small bakery and you just sold a dozen cupcakes to a customer according to the acrel principle you record this sale as soon as it happens regardless of when the payment is received this principle ensures that Financial transactions are recognized when they occur providing a more accurate picture of your business's Financial Health two the matching principle the matching principle goes hand inhand with the acral principle it dictates that expenses should be recorded in the same accounting period as the revenue they help generate for instance if you spent money on ingredients for the cupcakes you sold those expenses should be recorded in the same period as the cupcake sale to reflect the true profitability of your business three the going concern concept the going concern concept assumes that a business will continue to operate indefinite this concept influences how assets and liabilities are valued for example your bakery's ovens are considered assets and they are valued based on their expected useful life because your business is expected to continue operating for a long time four the consistency principle consistency is key in accounting it means that a business should use the same accounting methods and principles from one period to the next ensuring that financial statements can be compared over time changing accounting methods too frequently can make it challenging for stakeholders to assess a business's financial performance before we discuss the next principle please like the video that will be helpful for this channel number five the materiality principle not every Financial detail is equally important the materiality principle suggests that only significant financial transactions should be recorded in detail minor expenses like a box of paper clips for the bakery may not need to be individually recorded since they won't have a substantial impact on your financial statements six the conservatism principle accountants are encouraged to be conservative in their estimates and judgments this means that when faced with uncertainty it's better to stray on the side of caution for instance if there's doubt about whether a customer will pay a debt it's wise to record it as a potential loss seven the objectivity principle financial statements should be based on objective verifiable evidence rather than personal opinions or biases for example the value of your bakery's inventory should be based on its actual cost rather than what you think it might be worth number eight the money measurement concept money is the common denominator in accounting it means that only transactions that can be expressed in monetary terms are recorded non-monetary factors like employee morale or customer satisfaction though important are not accounted for directly in financial statements now move on to the conclusion understanding these accounting principles and Concepts is like having a road map to navigate the world of Finance they provide a clear framework for recording reporting and interpreting financial information accurately whether you're managing personal finances running a small business or just curious about the financial World these principles and concepts are invaluable tools for making informed decisions and achieving Financial Clarity so embrace them and let them guide you on your journey to financial success if you want to read it in detail or download the PDF go through the link in the description and don't forget to subscribe to education leaves