Labubu is a brand of plush toys designed by Hong Kong artist Kasing Lung.
Marketed by Pop Mart.
Background of Creator
Designed by Kasing Lung, an artist from Hong Kong but raised in the Netherlands.
Initially sketched designs with a pen, inspired by fairy tales.
Launch and Popularity
First introduced in 2015.
Gained popularity in 2019 after collaboration with Pop Mart.
Popular among collectors due to various designs and styles, including plush toys and vinyl figures.
Design and Character
Part of the story series "The Monsters" influenced by Nordic folklore.
Labubu characterized by:
Playful yet slightly fierce look
Round, furry body
Wide eyes, pointed ears
Sharp teeth forming a mischievous smile
The tribe includes characters: Zimomo, Tycoco, Spooky, Pato, and Labubu.
Cultural Impact
Gained significant attention in April 2024 when Blackpink's Lisa was seen with Labubu toys.
Sparked a trend in Thailand and Southeast Asia.
Features a blind box format that adds an element of surprise and excitement for collectors.
Economic Impact
Pop Mart's 2024 interim report highlighted that "The Monsters" line generated 6.3 billion Chinese yuan (~ US$87 million) in the first half of the year.
References
Mentioned in multiple publications acknowledging its popular status and influence, including: